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Macmillan Dictionary of Marketing and Advertising pp 271-271 | Cite as

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Michael J. Baker

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© Michael J. Baker 1990

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Michael J. Baker

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Cite this chapter as:: Baker M.J. (1990) Z. In: Macmillan Dictionary of Marketing and Advertising. Palgrave, London

DOI https://doi.org/10.1007/978-1-349-10064-4_25
Publisher Name Palgrave, London
Print ISBN 978-1-349-10066-8
Online ISBN 978-1-349-10064-4
eBook Packages Palgrave Economics & Finance Collection

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