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Collectivism v. Individualism: A Reconceptualisation of a Basic Concept in Cross-cultural Social Psychology

  • Harry Triandis

Abstract

Perhaps the most important dimension of cultural difference in social behaviour, across the diverse cultures of the world, is the relative emphasis on individualism v. collectivism. In individualist cultures, most people’s social behaviour is largely determined by personal goals, attitudes, and values of collectivities (families, co-workers, fellow countrymen). In collectivist cultures, most people’s social behaviour is largely determined by goals, attitudes, and values that are shared with some collectivity (group of persons).

Keywords

Personal Goal Individualist Culture Collectivist Culture Intergroup Relation Ingroup Member 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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© Gajendra K. Verma and Christopher Bagley 1988

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  • Harry Triandis

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