This chapter provides an overview of the important role financial risk tolerance plays in shaping consumer financial decisions. A review of normative and descriptive models of risk tolerance is provided. Additional discussion regarding the measurement of risk tolerance is also presented. The chapter includes the presentation of a conceptual model of the principal factors affecting financial risk tolerance with recommendations designed to enhance the consumer finance field’s knowledge of risk tolerance. The chapter concludes with a summary of additional research needed to better understand the multidimensional nature of risk tolerance.


Risk Aversion Risk Preference Prospect Theory Risk Tolerance Relative Risk Aversion 
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Copyright information

© Springer Science+Business Media, LLC 2008

Authors and Affiliations

  • John E. Grable
    • 1
  1. 1.Institute of Personal Financial Planning, School of Family Studies and Human Services, Kansas State UniversityManhattanUSA

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