The Discourse of a Large Scale Organizational Transformation: The Reengineering of IBM, 1989–1994
Chapter
Abstract
Stakeholder agency theory helps to identify six forms of discourse in a case of organizational transformation. These discourses arise in the relationship between actors and six other organizational dimensions: stakeholders, management systems, performance management, IS development methods, organizational transformation methods, and the target structure of transformation. An analysis of the executive discourse in this case exposes the process by which voices from other discourses are heard during organizational transformation.
Keywords
Organizational Actor Customer Relationship Management Middle Manager Total Quality Management Organizational Transformation
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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