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Place Branding pp 179-193 | Cite as

Place Brand Satisfaction Elements

  • Robert Govers
  • Frank Go
Chapter
  • 294 Downloads

Abstract

The formation of image has been described by Reynolds (1965, p. 69), as one of the first commentators, as the development of a mental construct based on a few impressions chosen from a flood of information. In the case of place image, this ‘flood of information’ has many sources, including promotional sources (advertising and brochures), the opinions of others (family/friends, travel agents), media reporting (newspapers, magazines, television news reporting and documentaries) and popular culture (motion pictures, literature); ‘Furthermore, by actually visiting the destination, the image will be affected and modified based upon first hand information and experience’ (Echtner and Ritchie 2003, p. 38).

Keywords

Autonomous Agent Popular Culture Destination Choice Virtual Tour Mental Construct 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Robert Govers and Frank Go 2009

Authors and Affiliations

  • Robert Govers
  • Frank Go

There are no affiliations available

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