Thus begins one of the most successful sagas in the history of film: Star Wars. The first instalment came out in 1977 and for twenty years was the highest-earning film in the United States, until Titanic “sank” it to second.1 Star Wars is a clear example of talent applied to cinema: the Hollywood-style marketing – undoubtedly the best – proved hugely effective and the director’s choice of story was spot on. George Lucas wrote the screenplay in which the youthful Luke Skywalker faces the forces of evil led by the older Darth Vader (whose mask remains a top-seller at carnival time). But the basic plot of Star Wars was hardly new: rather it is a clever adaptation of the classic legend in which the hero must fight evil. And with this storyline it does not matter whether the characters live in the past, as with King Arthur and Merlin, or in the future, as with R2-D2 and his furry friend Chewbacca.
Long, long ago, in a galaxy far, far away…
KeywordsAchievement Motivation Social Recognition Life Balance Patron Saint Charismatic Power
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© Pilar Jericó 2006