Pocket BargainFinder: A Handheld Device for Augmented Commerce

  • Adam B. Brody
  • Edward J. Gottsman
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 1707)


The Internet has engendered a new type of commerce, commonly referred to as electronic commerce, or eCommerce. But despite the phenomenal growth of eCommerce, the vast majority of transactions still take place within the realm of traditional, physical commerce. Pocket BargainFinder is a handheld device that seeks to bridge the gap between electronic and traditional commerce. It represents one of the earliest examples of a new breed of commerce we call augmented commerce store, find an item of interest, scan in its barcode, and search for a lower price among a set of online retailers. The device allows customers to physically inspect products while simultaneously comparison shopping online (where prices are often lower.) As such, Pocket BargainFinder is an example of a disruptive technology that may well transform the nature of both electronic and physical commerce. With consumers able to find the best price regardless of where they shop, the physical retailer is left at a distinct disadvantage.


Handheld computers mobile computing ubiquitous computing electronic commerce agents augmented reality 


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. 1.
    Excite Inc. Redwood City, CA. http://www.jango.com/
  2. 2.
    CNET Inc. San Francisco, CA. http://www.shopper.com/
  3. 3.
    Krulwich, B. The BargainFinder agent: Comparison price shopping on the internet. InWilliams, J., ed., Bots and Other Internet Beasties. SAMS.NET, 1996.Google Scholar
  4. 4.
    Forest, Stephanie Anderson, Naughton, Keith,and Zellner, Wendy. I’ll Take That and That and That....In Business Week. (06/22/98) Page 38.Google Scholar
  5. 5.
    WSL Strategic Retail. How America Shops.New York, N.Y.Google Scholar
  6. 6.
    Suherland, Ian. A head-mounted three dimensional display.In Proc. FJCC 1968, pages 757–764, Washington, DC, 1968.Thompson Books.Google Scholar
  7. 7.
    Christensen, Clayton M. The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail.Harvard Business School Press. June 1997.Google Scholar
  8. 8.
    Priceline.com Inc. Stamford, CT. http://www.priceline.com/
  9. 9.
    Feiner, Steven, MacIntyrem Blair, Hollerer, Tobias, and Webster, Anthony: A Touring Machine: Prototyping 3D Mobile Augmented Reality Systems For Exploring the Urban Environment. In Proceedings of the First International Symposium on Wearable Computers (ISWC’ 97) IEEE Computer Society. 1997.Google Scholar
  10. 10.
    Smailagic, Asim and Martin, Richard. Metronaut: A Wearable Computer with Sensing and Global Communication Capabilities.In Proceedings of the First International Symposiumon Wearable Computers (ISWC’ 97) IEEE Computer Society. 1997.Google Scholar
  11. 11.
    Fano, Andrew E. Shopper’s Eye: Using Location-based Filtering for a Shopping Agent in the Physical World.In Proceedings of the Second International Conference on Autonomous Agents (Agents’ 98) ACM Press. Pages 416–421.Google Scholar
  12. 12.
    Italie, Hillel. Independents Fight Back. The Associated Press and ABCNews.com. April 29, 1999.Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 1999

Authors and Affiliations

  • Adam B. Brody
    • 1
  • Edward J. Gottsman
    • 1
  1. 1.Center for Strategic Technology Research (CSTaR)Andersen ConsultingUSA

Personalised recommendations