Advertisement

Appling the AHP Techniques to Electronic Commerce in a Special Attention to Fashion Website Selection

  • Nam Yong Lee
  • Eun Hee Choi
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 2105)

Abstract

Analytic Hierarchy Process has been recognized as one of the most important multiple criteria decision making(MCDM) techniques. Recently, it has gained substantial attention as a possible solution to the decision making problems in global electronic commerce environment. This study examined the issues related to the selection and evaluation of the fashion websites in Korea. In general, Websites are evaluated in terms of the purchaser. In order to select the best one of various fashion websites, evaluation criteria is essential. AHP is a mathematical decision-modeling tool for solving MCDM problems by decomposition, determination and synthesis. It provides the categorical and simple linear weighted average criteria ranking methods. The results of this study showed that a comprehensive list of selection criteria structured in a hierarchical framework is important for making better decision in electronic commerce. Also, this study provided good insights for the design of good fashion websites.

Key Words

Electronic commerce Website Design MCDM AHP Fashion Website 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. [1]
    Saaty, T.L. “The Analytic Hierarchy Process”, 1980Google Scholar
  2. [2]
    Zahedi, “The Analytic Hierarchy Process-A Survey of the Method and its Applications”, Interfaces, Vol.16,Iss.4 1986, pp.96–108MathSciNetCrossRefGoogle Scholar
  3. [3]
    Karacal, S.C., Beaumariage, T.G. and Karacal, Z.A., “Comparison of simulation environments through analytic hierarchy process”, Proceedings of the conference on Winter simulation, 1996, pp.740–747Google Scholar
  4. [4]
    Karsten, R. and Garvin, T., “The use of the analytic hierarchy process in the selection of participants for a telecommuting pilot project”, Proceedings of the 1996 conference on ACM SIGCPR/SIGMIS conference, 1996, pp.152–160Google Scholar
  5. [5]
    Millet, I., “Ethical decision making using the analytic hierarchy process”, Journal of Business Ethics, Vol.17,Iss.11, 1998, pp.421–430Google Scholar
  6. [6]
    Wang, O., Xie, M. and Goh, T.N., “A comparative study of the prioritization matrix method and the analytic hierarchy process technique in quality function deployment”, TOTAL QUALITY MANAGEMENT, Vol.9,No.6, 1998, pp.421–430CrossRefGoogle Scholar
  7. [7]
    Colin, A., “The analytic hierarchy process”, Dr.Dobb’s Journal, Vol.24,Iss.2, 1999, pp.123–127MathSciNetGoogle Scholar
  8. [8]
    Dey, P.K., “Decision support system for pipeline route selection”, Cost Engineering, Vol.41,Iss.10, 1999, pp.29–35Google Scholar
  9. [9]
    Liu, D., Duan, G., Lei, N., and Wang, J.S., “Analytic Hierarchy Process Based Decision Modelling in CAPP Development Tools”, The International Journal of Advanced Manufacturing Technology, Vol.15, 1999, pp.26–31CrossRefGoogle Scholar
  10. [10]
    Hoffman, D.L. and Novak, T.P., “HOW TO ACQUIRE CUSTOMERS ON THE WEB”, HARVARD BUSINESS REVIEW, May-June 2000, 2000, pp.179–188Google Scholar

Copyright information

© Springer-Verlag Berlin Heidelberg 2001

Authors and Affiliations

  • Nam Yong Lee
    • 1
  • Eun Hee Choi
    • 1
  1. 1.Department of Computer at Graduate SchoolSoongsil UniversitySeoulKorea

Personalised recommendations