Product Line Design with Customer Preferences
When customizing their product lines, manufacturers at- tempt to fulfill the requirements of the customers within the technical and economical constraints of the manufacturing environment. Product line design is a recurrent process that aims at finding the proper balance between the exploration of new product alternatives and the exploita- tion of the known selling potential of the available variants. This paper offers a framework where, driven by the interaction of customer prefer- ences and the reallocation of manufacturing resources, product families emerge from technically feasible product alternatives.
KeywordsProduct Family Customer Preference Perceptual Dimension Manufacturing Resource Product Selection
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