Group Creativity and Collaborative Technologies: Understanding the Role of Visual Anonymity
This study expands on the current body of research examining technology-supported teams, individual creativity, and group diversity. By incorporating each of these elements into the experimental design, our objective was to determine how technology can best be leveraged to promote creativity in virtual teams.A lab experiment was conducted using 80 student teams by manipulating anonymity and capturing diversity characteristics. Preliminary results are presented which suggest that homogeneous teams generated more ideas; however, diverse teams were more satisfied with their output. Coding of the creativity of the ideas is on going.
KeywordsCreativity Diversity Lab Experiment
- 4.Cox, T., Blake, S.: Managing cultural diversity: implications for organizational competitiveness. Academy of Management Executive 5, 45–56 (1991)Google Scholar
- 6.Carte, T.A., Chidambaram, L.: A Capabilities-based Theory of Technology Deployment in Diverse Teams: Leapfrogging the Pitfalls of Diversity and Leveraging its Potential with Collaborative Technology. Journal of the AIS 5(11-12), 448–471 (2004)Google Scholar
- 10.Amabile, T.M.: Motivating creativity in organizations: On doing what you love and loving what you do. California Management Review 40(1), 39–58 (1997)Google Scholar