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Socionics pp 242-262 | Cite as

Scalability and the Social Dynamics of Communication. On Comparing Social Network Analysis and Communication-Oriented Modelling as Models of Communication Networks

  • Steffen Albrecht
  • Maren Lübcke
  • Thomas Malsch
  • Christoph Schlieder
Part of the Lecture Notes in Computer Science book series (LNCS, volume 3413)

Abstract

Internet communication is a major challenge for anyone claiming to design scalable multiagent systems. Millions of messages are passed every day, referring to one another and thus shaping a gigantic network of communication. In this paper, we compare and discuss two different approaches to modelling and analysing such large-scale networks of communication: Social Network Analysis (SNA) and Communication-Oriented Modelling (COM). We demonstrate that, with regard to scalability, COM offers striking advantages over SNA. Based on this comparison, we identify mechanisms that foster scalability in a broader sense, comprising issues of downscaling as well.

Keywords

Multiagent System Social Network Analysis Communication Process Social Dynamics Communicative Operation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2005

Authors and Affiliations

  • Steffen Albrecht
    • 1
  • Maren Lübcke
    • 1
  • Thomas Malsch
    • 1
  • Christoph Schlieder
    • 2
  1. 1.Department of Technology AssessmentHamburg University of TechnologyHamburgGermany
  2. 2.Department of Applied Computer ScienceBamberg UniversityBambergGermany

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