Inferring Relations Between Color and Emotional Dimensions of a Web Site Using Bayesian Networks

  • Eleftherios Papachristos
  • Nikolaos Tselios
  • Nikolaos Avouris
Part of the Lecture Notes in Computer Science book series (LNCS, volume 3585)


In this paper, a novel methodology for selecting appropriate color scheme for a web site is presented. The methodology uses a machine learning algorithm for generating a network that relates the color model of a web site with the emotional values that are attributed to it by its users. The approach involves an empirical study to collect data, used to train the algorithm. A preliminary case study has been conducted to validate the applicability of the methodology. Description of the framework and of a set of tools that were built to support the methodology is also included.


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Copyright information

© IFIP International Federation for Information Processing 2005

Authors and Affiliations

  • Eleftherios Papachristos
    • 1
  • Nikolaos Tselios
    • 1
  • Nikolaos Avouris
    • 1
  1. 1.Human-Computer Interaction Group, Electrical and Computer Eng. Dept.University of PatrasRio PatrasGreece

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