Inferring Relations Between Color and Emotional Dimensions of a Web Site Using Bayesian Networks
In this paper, a novel methodology for selecting appropriate color scheme for a web site is presented. The methodology uses a machine learning algorithm for generating a network that relates the color model of a web site with the emotional values that are attributed to it by its users. The approach involves an empirical study to collect data, used to train the algorithm. A preliminary case study has been conducted to validate the applicability of the methodology. Description of the framework and of a set of tools that were built to support the methodology is also included.
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