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DigiDress: A Field Trial of an Expressive Social Proximity Application

  • Per Persson
  • Jan Blom
  • Younghee Jung
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 3660)

Abstract

In May 2005 Nokia Sensor application (www.nokia.com/sensor) was launched, allowing mobile phone users to create digital identity expressions, seen by other users within Bluetooth range. This paper describes the design and mass-scale longitudinal field trial of a precursor prototype called DigiDress. 618 participants voluntarily used the application for an average of 25 days. The identity expressions created were both serious and playful, revealing and non-revealing. Factors influencing the identity expression included strategies for personal impression management, privacy concerns, and social feedback. The application was used with both acquainted and unacquainted people, and viewing the identity expression of people nearby was one major motivation for continued use. Direct communication features such as Bluetooth messages were not commonly adopted. DigiDress acted as a facilitator for ’real’ social interaction between previously unacquainted users. Privacy concerns and their alleviations, as well as use barriers, were identified.

Keywords

Mobile Phone Privacy Concern Identity Expression Mobile Phone User Content Creation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2005

Authors and Affiliations

  • Per Persson
    • 1
  • Jan Blom
    • 1
  • Younghee Jung
    • 1
  1. 1.Nokia GroupNokia CorporationFinland

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