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Active Mining pp 152-173 | Cite as

Data Mining Oriented CRM Systems Based on MUSASHI: C-MUSASHI

  • Katsutoshi Yada
  • Yukinobu Hamuro
  • Naoki Katoh
  • Takashi Washio
  • Issey Fusamoto
  • Daisuke Fujishima
  • Takaya Ikeda
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 3430)

Abstract

MUSASHI is a set of commands which enables us to efficiently execute various types of data manipulations in a flexible manner, mainly aiming at data processing of huge amount of data required for data mining. Data format which MUSASHI can deal with is either an XML table written in XML or plain text file with table structure. In this paper we shall present a business application system of MUSASHI, called C-MUSASHI, dedicated to CRM oriented systems. Integrating a large amount of customer purchase histories in XML databases with the marketing tools and data mining technology based on MUSASHI, C-MUSASHI offers various basic tools for customer analysis and store management based on which data mining oriented CRM systems can be developed at extremely low cost. We apply C-MUSASHI to supermarkets and drugstores in Japan to discover useful knowledge for their marketing strategy and present possibility to construct useful CRM systems at extremely low cost by introducing MUSASHI.

Keywords

Product Category Customer Relationship Management Chain Store Customer Group Loyal Customer 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Berlin Heidelberg 2005

Authors and Affiliations

  • Katsutoshi Yada
    • 1
  • Yukinobu Hamuro
    • 2
  • Naoki Katoh
    • 3
  • Takashi Washio
    • 4
  • Issey Fusamoto
    • 1
  • Daisuke Fujishima
    • 1
  • Takaya Ikeda
    • 1
  1. 1.Faculty of CommerceKansai UniversityOsakaJapan
  2. 2.Department of Business administrationOsaka Sangyo UniversityOsakaJapan
  3. 3.Graduate School of EngineeringKyoto UniversityKyotoJapan
  4. 4.Institute for the Scientific and Industrial ResearchOsaka UniversityOsakaJapan

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