Evolutionary Induction of Descriptive Rules in a Market Problem

  • M.J. del Jesus
  • P. González
  • F. Herrera
  • M. Mesonero
Chapter
Part of the Studies in Computational Intelligence book series (SCI, volume 5)

Abstract

Nowadays, face to face contact with the client continues to be fundamental to the development of marketing acts. Trade fairs are, in this sense, a basic instrument in company marketing policies, especially in Industrial Marketing. Due to the elevated investment in term of both time and money it is necessary the automatic extraction of relevant and interesting information which helps to improve fair planning policies.

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Authors and Affiliations

  • M.J. del Jesus
    • 1
  • P. González
    • 1
  • F. Herrera
    • 2
  • M. Mesonero
    • 3
  1. 1.Department of Computer ScienceUniversity of JaénJaénSpain
  2. 2.Department of Computer Science and Artificial IntelligenceUniversity of Granada.GranadaSpain
  3. 3.Department of Department of Organisation and MarketingUniversity of MondragónSpain

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