The Success Strategies for Hybrid Business Model

  • Savanid Vatanasakdakul
  • Eugene Lee Boon Kiat
  • Joan Cooper
Part of the IFIP International Federation for Information Processing book series (IFIPAICT, volume 139)


The advent of Internet technologies has impacted the way we do business. It was once believed that the Internet would bring about a business revolution and all business would be e-business. However, the revolution of the Internet has not yet turned out to be anything we once thought it would be. There is evidenced indicating that not all businesses have transformed to online business and not all consumers prefer to engage in online activities. In fact, some consumers still prefer to engage in traditional business processes. The reality is a hybrid model, which is convergence of traditional and online methods. This paper aims to analyze hybrid consumer behavior and develop a theoretical model, which serves as a guideline to better understanding hybrid consumer behavior and their needs.

Key words

E-commerce business model business strategies and consumer behavior 


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Copyright information

© Kluwer Academic Publishers 2004

Authors and Affiliations

  • Savanid Vatanasakdakul
  • Eugene Lee Boon Kiat
  • Joan Cooper

There are no affiliations available

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