The Success Strategies for Hybrid Business Model

  • Savanid Vatanasakdakul
  • Eugene Lee Boon Kiat
  • Joan Cooper
Part of the IFIP International Federation for Information Processing book series (IFIPAICT, volume 139)

Abstract

The advent of Internet technologies has impacted the way we do business. It was once believed that the Internet would bring about a business revolution and all business would be e-business. However, the revolution of the Internet has not yet turned out to be anything we once thought it would be. There is evidenced indicating that not all businesses have transformed to online business and not all consumers prefer to engage in online activities. In fact, some consumers still prefer to engage in traditional business processes. The reality is a hybrid model, which is convergence of traditional and online methods. This paper aims to analyze hybrid consumer behavior and develop a theoretical model, which serves as a guideline to better understanding hybrid consumer behavior and their needs.

Key words

E-commerce business model business strategies and consumer behavior 

References

  1. Anajana, C. S.. (2003), Internet Business Models, Available: http://stylusinc.com/website/business_models.htm [Accessed 2003, March 19]
  2. Ajzen, Icek. (1991), The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes [Online], Vol. 50, pp. 179–211. Available: http://wwwunix.oit.umass.edu/~aizen/publications.html [Accessed 2003, January 10]Google Scholar
  3. Armbruster, Karin. (2002), Hybrid Strategies in consumer retail markets. Available http://ebusiness.fhbb.ch/eb/publications.nsf/id/126 [Accessed 2002, December 28]
  4. Arnould, Eric J. & Price, Linda and Zinkhan, George (2002), Consumer, 2nd end, McGraw-Hill, USAGoogle Scholar
  5. Barr, T. (2000), User perspectives of the future of the Internet, paper deliver at ALIA (The Australian Library and Information Association), 24–26 October 2000, National Convention Centre, Canberra.Google Scholar
  6. Barua, Anitesh & Konana, Prabhudev & Whinston, Andrew B. and Yin, Fang. (2001), Managing E-Business Transformation: Opportunities and Value Assessment, Sloan Management Review, Vol. 34(1), Fall 2001, pp. 36–44Google Scholar
  7. Boar, Bernard H. (2001), The art of strategic planning for information technologies, 2nd end, Wiley and Sons, USAGoogle Scholar
  8. Davis, F. D., Bagozzi, R. P., and Warshaw, P. R. (1989). User Acceptance of Computer Technology: A Comparison of Two Theoretical Models. Management Science, Vol. 35, pp. 982–1003.Google Scholar
  9. Fishbein, M., and Ajzen, I. (1975). Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research, Reading, MA: Addison-Wesley.Google Scholar
  10. Glasner, Joanna. (2000), Dead Startups: Shrinking Violets. Available: http://www.wired.com/news/business/0,1367,36069,00.html [Accessed 2003, 20 January]
  11. Greenstein, Marilyn (2000), Electronic Commerce: Security, Risk Management and Control, McGraw-Hill, USAGoogle Scholar
  12. Grose, Thomask. (2003), Wanna Be an Internet Star?, Available www.time.com/time/europe/specials/eeurope/process/dotcomstar.html [Accessed 2003, March 16]Google Scholar
  13. Janger, Wander (2000), Modelling consumer behaviour (PhD thesis, University of Groningen), [Online]. Available: www.ub.rug.nl/eldoc/dis/ppsw/w.jager/titlecon.pdf [Accessed 2002, December 27)Google Scholar
  14. Kauffman, Robert J. and Wang, Bin (2001), The Success and Failure of Dotcom: A Multi-Method Survival Analysis, Proceedings of 6th Conference on Information Systems and Technology, FloridaGoogle Scholar
  15. Krishnamurthy, Sandeep (2003), E-commerce Management: Text and Cases, Thomson, CanadaGoogle Scholar
  16. Morehead, Nicholas (2000), Toysmart: Bankruptcy Litmus Test, Available http://www.wired.com/news/business/0,1367,37517,00.html [Accessed 2003, January 15]
  17. Neal, Cathy M. (2002), Consumer behavior: implications for marketing strategies, 3rd edn, McGraw-Hill, AustraliaGoogle Scholar
  18. Neef, D. (1999), A Little Knowledge is a Dangerous Thing: Understanding Our Global Knowledge Economy, Butterworth Heinemann, MelbourneGoogle Scholar
  19. Peter, Paul and Olson, Jerry C. (2001), Consumer Behavior, 6th edn, McGraw-Hill, USAGoogle Scholar
  20. Schillewaert N., Ahearne M., Frambach R. & Moenaert R. (2000), The acceptance of information technology in the sales force, ISBM Working Paper Series.Google Scholar
  21. Steinfield, Charles & Bouwman, Harry and Adelaar, Thomas (2001), Combining physical and virtual channels: Opportunities, Imperatives and Challenges, Proceedings of 14th Bled Electronic Commerce Conference on e-Everything: e-Commerce, e-Government, e-Household, e-Democracy, SloveniaGoogle Scholar
  22. Steinfield, Charles. (2002), Understanding Click and Mortar E-Commerce Approaches: A Conceptual Framework and Research Agenda, Journal of Interactive Advertising, Vol. 2, Number 2, Spring 2002Google Scholar
  23. Steinfield, Charles & Adelaar, Thomas & Lai and Ying, Ju. (2002), Integrating Brick and Mortar Locations with E-Commerce: Understanding Synergy Opportunities, Proceedings of 35th Hawaii International Conference on System Sciences — 2002, IEEE, HawaiiGoogle Scholar
  24. Stern, L. W. and A. I. Ansary (1992), Marketing channels, Englewood Cliffs, NJ: Prentice Hall.Google Scholar
  25. Sullivan, Tom (2000), Dot-com shakeout clears landscape, executives say, Available http://archive.infoworld.com/articles/hn/xml/00/11/09/001109hnbea.xml [Accessed 2003, January 15]
  26. Timmers, P (1998) ‘Business Models for Electronic Markets’, Journal of Electronic Markets 8(2), July: pp. 3–8.Google Scholar
  27. Wind, Yoram & Mahanjan, Vijay & Gunther, Robert E. (2002), Convergence Marketing: Strategies for reaching the New Hybrid Consumer, Prentice Hall, USAGoogle Scholar
  28. Wired News Report. (2002), Toys Were Us, Available http://www.wired.com/news/business/0,1367,56144,00.html [Accessed 2003, January 20]

Copyright information

© Kluwer Academic Publishers 2004

Authors and Affiliations

  • Savanid Vatanasakdakul
  • Eugene Lee Boon Kiat
  • Joan Cooper

There are no affiliations available

Personalised recommendations