List of Publications by Wroe Alderson

From 1928 to 1968
  • Robert D. Tamilia
  • Ben Wooliscroft

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List of Publications by Wore Alderson

  1. Alderson, Wroe (1928). Advertising for Community Promotion. Technical Report Domestic Commerce Series, No. 21, Office of Domestic Commerce, Bureau of Foreign and Domestic Commerce, Washington, DC: Superintendent of Documents, Government Printing Office.Google Scholar
  2. Alderson, Wroe (1929). Cost Accounting for Distribution in Retail Grocery Stores. NY: Bulletin of the National Association of Cost Accountants, 11(October 1, No. 2):119–128.Google Scholar
  3. Alderson, Wroe (1930). Louisville Grocery Survey: Wholesale Grocery Operations, Part 1, Distribution Cost Studies no. 6. Office of Domestic Commerce, Bureau of Foreign and Domestic Commerce, Washington, DC: Superintendent of Documents, Government Printing Office.Google Scholar
  4. Alderson, Wroe and Bromell, John R. (1930). Problems of Wholesale Paint Distribution. Technical Report Distribution Cost Studies No. 8a, Office of Domestic Commerce, Bureau of Foreign and Domestic Commerce, Washington, DC: Superintendent of Documents, Government Printing Office.Google Scholar
  5. Alderson, Wroe with Nelson A. Miller (1930). Problems of Wholesale Dry Goods Distribution. Distribution Cost Studies No. 7, Bureau of Foreign and Domestic Commerce, Washington, DC: Superintendent of Documents, Government Printing Office.Google Scholar
  6. Alderson, Wroe (1931). Allocating Distribution Costs to Commodities and Customers. Office of Domestic Commerce, Bureau of Foreign and Domestic Commerce, DC: Superintendent of Documents, Government Printing Office.Google Scholar
  7. Alderson, Wroe and others (1931) Merchandising Characteristics of Grocery Store Commodities, Louisville Grocery Survey, Distribution Cost Studies No. 11, Part 111-A, U.S. Bureau of Foreign and Domestic Commerce.Google Scholar
  8. Alderson, Wroe and others (1931) Merchandising Characteristics of Grocery Store Commodities, Perishables, Distribution Cost Studies No. 12, U.S. Bureau of Foreign and Domestic Commerce.Google Scholar
  9. Alderson, Wroe and others (1931), Merchandising Characteristics of Grocery Store Commodities, Dry Groceries, Distribution Cost Studies No. 13, Part 111-C, U.S. Bureau of Foreign and Domestic Commerce.Google Scholar
  10. Alderson, Wroe and Haag, Frederick, Jr. (1931). Problems of Wholesale Electrical Goods Distribution. Technical Report Distribution Cost Studies No. 9, Office of Domestic Commerce, Bureau of Foreign and Domestic Commerce, Washington, DC: Superintendent of Documents, Government Printing Office.Google Scholar
  11. Alderson, Wroe and Aiken B. B. (1932). Merchandising Requirements of the Drug Store Package. Technical Report Domestic Commerce Series, No. 73, Office of Domestic Commerce, Bureau of Foreign and Domestic Commerce, Washington, DC: Superintendent of Documents, Government Printing Office.Google Scholar
  12. Alderson, Wroe and B. B. Aiken (1932). Survey of 1,000 Drug Store Packages. Consumer Marketing Series No. 10, American Management Series. NY: American Management Association: 27–36.Google Scholar
  13. Alderson, Wroe and Meserole, William H. (1932). Drug Store Arrangement, Technical Report Domestic Commerce Series, No. 57, Office of Domestic Commerce, Bureau of Foreign and Domestic Commerce, Washington, DC: Superintendent of Documents, Government Printing Office.Google Scholar
  14. Alderson, Wroe and Miller, Nelson A. (1934). Costs, Sales, and Profits in the Retail Drug Store. Technical Report, Domestic Commerce Series No. 90, Office of Domestic Commerce, Bureau of Foreign and Domestic Commerce, DC: Superintendent of Documents, Government Printing Office (184 pages).Google Scholar
  15. Alderson, Wroe with Ralph Alexander and others (1935). Report of the Committee on Definitions. National Association of Marketing Teachers, May. Alexander was Chairman with George Collins, John Wingate, and Paul Converse who resigned before the report was finished.Google Scholar
  16. Alderson, Wroe (1936). Product Differentiation and the Integrating Price. The American Marketing Journal, 3(April, No. 2):118–126. Reprinted in Larry Rosenberg editor, (1978). The Roots of Marketing Strategy A Collection of Pre-1950 Readings. Arno Press, NY.Google Scholar
  17. Alderson, Wroe (1937). A Marketing View of Competition. Journal of Marketing, 1(January):189–190.Google Scholar
  18. Alderson, Wroe (1937). The Effect of Price Controls on Non-Price Competition. Law and Contemporary Problems, 4(June, No. 3):356–362.CrossRefGoogle Scholar
  19. Alderson, Wroe (1940). The Consumer Market-Income, Expenditures, and Savings. Annals of the American Academy of Political and Social Science, 209(May, No. 1):1–13.CrossRefGoogle Scholar
  20. Alderson, Wroe with Ralph Alexander, Frank Surface, and Robert Elder (1940). Marketing. Ginn and Co., Boston.Google Scholar
  21. Alderson, Wroe (1941). A Critical Analysis of Recent Literature Dealing with Marketing Efficiency: Discussion. Journal of Marketing, 5(April, No. 4):365–370. Alderson (along with others) made comments on two papers published in the same issue (by Nathaniel Engle and by Roland Vaile) on marketing efficiency.CrossRefGoogle Scholar
  22. Alderson, Wroe (1941). Marketing Classification of Families. Journal of Marketing, 6(October, No. 2):143–146.CrossRefGoogle Scholar
  23. Alderson, Wroe (1943). The Marketing Viewpoint in National Economic Planning. Journal of Marketing, 7(April, No. 4):326–332. Reprinted in Larry Rosenberg editor, (1978). The Roots of Marketing Strategy A Collection of Pre-1950 Readings. Arno Press, NY.CrossRefGoogle Scholar
  24. Alderson, Wroe (1944). Conditions for a Balanced World Economy, World Economics. Bulletin of the Institute of World Economics, 2(May, No. 7–8):3–25.Google Scholar
  25. Alderson, Wroe (1944). Full Employment Through Market Organization. In Dykstra C., Mitchell, W. C., Ruml, B. and Whitney A. F., editors, The Winning Plans in the Pabst Postwar Employment Awards, pages 16–20. Pabst Brewing Company, Milwaukee, WI.Google Scholar
  26. Alderson, Wroe (1945). An Outline of Marketing Research Procedures for Industrial Products. Industrial Marketing, 30:46, 104, 106.Google Scholar
  27. Alderson, Wroe (1945). Establishment of the Charles Coolidge Parlin Memorial Lecture (and) Some High Points of the First Parlin Memorial Lecture. In George Lundberg Marketing and Social Organization, First Charles Coolidge Parlin Memorial Lecture, presented on May 15, pages 3–7. Franklin Institute, Philadelphia.Google Scholar
  28. Alderson, Wroe (1946). Trends in Public Opinion Research. In Blankenship, Albert B., editor, How to Conduct Consumer and Opinion Research: The Sampling Survey in Operation, chapter 23, pages 289–309. Harper and Brothers, NY.Google Scholar
  29. Alderson, Wroe (1947). New Applications for Market Research-Determination of an Effective Selling Price. Sales Management, February 1:46.Google Scholar
  30. Alderson, Wroe (1947). The Marketing Audit and the Ad Budget. Industrial Marketing, 32(December):50, 130.Google Scholar
  31. Alderson, Wroe (1948). A Formula for Measuring Productivity in Distribution. Journal of Marketing, 12(April):442–448.Google Scholar
  32. Alderson, Wroe and Cox, Reavis (1948). Towards a Theory of Marketing. Journal of Marketing, 13(October):137–152. Comments by Roland Vaile (1949). Towards a Theory of Marketing? A Comment. Journal of Marketing, 13(April): 520–522.Google Scholar
  33. Alderson, Wroe and Sessions (1948). Better Questions and Better Answers in Marketing. Cost and Profit Outlook, 2(December, No. 3):1–3.Google Scholar
  34. Alderson, Wroe (1949). Scope and Place of Wholesaling in the United States. Journal of Marketing, 14(September):145–155.Google Scholar
  35. Alderson, Wroe with Ralph Alexander and Frank Surface (1949). Marketing, revised edition. Gin and Company, Boston.Google Scholar
  36. Alderson, Wroe and Sessions (1949). Foundations of Marketing Science: A Proposal for Basic Research. Cost and Profit Outlook, 2(May–June, No. 7), 4 pages.Google Scholar
  37. Alderson, Wroe and Sessions (1949). Consumer Choice and Free Markets. Cost and Profit Outlook, 2(December, No. 9).Google Scholar
  38. Alderson, Wroe (1950). Survival and Adjustment in Organized Behavior Systems. In Cox, Reavis and Alderson, Wroe, editors, Theory in Marketing, Chapter 4, pages 65–87. Richard D. Irwin, Chicago, IL.Google Scholar
  39. Alderson, Wroe (1950). The Concentration of the American Market in Metropolitan Areas. Printers’ Ink, 233 (October 27, No. 4):27–31, 56. A new population study is presented based on 149 metropolitan area Census figures, reemphasizing the basic importance of urban markets. A preview of the addition of 22 new metropolitan areas by the Census to Alderson’s 149, was published in 1951 as Census Data for 22 New Standard Metropolitan Areas. Printers’ Ink, 234 (February 9, No. 6):29.Google Scholar
  40. Alderson, Wroe (1950). Book review: Donald Hobart editor, (1950). Marketing Research Practice. Ronald Press, NY. Journal of Marketing, 15(July):112–114.Google Scholar
  41. Alderson, Wroe (1950). Let’s Look at the Cost of Distribution. address before the National Marketing Conference, Chamber of Commerce of the United States of America, Detroit, MI February 28 (mimeographed). Reference from Vaile, Grether and Reavis Cox (1952, page 643).Google Scholar
  42. Alderson, Wroe with Cox, Reavis, editors, (1950). Theory in Marketing: Selected Essays. Richard D. Irwin, Chicago. The book review essay by David Revzan (1950) Journal of Marketing, 15(July, No. 1):101–109 is very insightful.Google Scholar
  43. Alderson, Wroe and Sessions, Robert E. (1950). ‘Unjustly Discriminatory or Promotive of Monopoly’, Defined and Applied to Tire Distribution: An Economic Study of Tire Marketing. Alderson and Sessions, Philadelphia, Penn, January.Google Scholar
  44. Alderson, Wroe and Sessions (1950). The Alderson and Sessions Basic Research Program. Cost and Profit Outlook, 3(July).Google Scholar
  45. Alderson, Wroe and Sessions (1950). Marketing Efficiency and the Principle of Postponement. Cost and Profit Outlook, 3(September, No. 4).Google Scholar
  46. Alderson, Wroe (1951). A Systematics for Problems of Action. Philosophy of Science, 18(January, No. 1):16–25.CrossRefGoogle Scholar
  47. Alderson, Wroe (1951) Progress in the Theory of Marketing. In Wales, Hugh G., editor, Changing Perspectives in Marketing, 1949 Marketing Symposium, pages 77–90. The University of Illinois Press, Urbana, IL.Google Scholar
  48. Alderson, Wroe and Kent, Leonard (1951). The Concentration of the American Wholesale and Retail Markets in Metropolitan Areas. Printers’ Ink, 235(April 13):29–32, 54, 55.Google Scholar
  49. Alderson, Wroe and Kent, Leonard (1951). Major American Markets. Printers’ Ink, 235(May 25):31–35.Google Scholar
  50. Alderson, Wroe and Sessions (1951). The Strategy of Business Growth. Cost and Profit Outlook, 4(April). Reprinted in Kelly, Eugene and Lazer, William, editors, (1958). Managerial Marketing: Perspectives and Viewpoints A Source Book, pages 137–143. Richard D. Irwin, Homewood, IL. Reprinted in Lazer, William and Kelly, Eugene, editors, (1962). Managerial Marketing: Perspectives and Viewpoints A Source Book, revised edition, pages 295–301. Richard D. Irwin, Homewood, IL.Google Scholar
  51. Alderson, Wroe and Sessions (1951). Searching and Sorting in the Market Place. Cost and Profit Outlook, 4(June, No. 6).Google Scholar
  52. Alderson, Wroe and Sessions (1951). Communication in a Marketing System. Cost and Profit Outlook, 4(August). Reprinted in Kelly, Eugene and Lazer, William, editors, (1958). Managerial Marketing: Perspectives and Viewpoints A Source Book, pages 369–378. Richard D. Irwin, Homewood, IL. Reprinted in Lazer, William and Kelly Eugene, editors, (1962). Managerial Marketing: Perspectives and Viewpoints A Source Book, revised edition, pages 541–549. Richard D. Irwin, Homewood, IL.Google Scholar
  53. Alderson, Wroe and Sessions (1951). Perspectives for Marketing Planning. Cost and Profit Outlook, 4(September).Google Scholar
  54. Alderson, Wroe and Sessions (1951). The Meaning of Market Potential. Cost and Profit Outlook, 4(December, No. 12).Google Scholar
  55. Alderson, Wroe (1952). Psychology for Marketing and Economics. Journal of Marketing, 17(October, No. 2):119–135. Paper was originally presented at the second Marketing Theory Seminar August 1952, University of Colorado.CrossRefGoogle Scholar
  56. Alderson, Wroe (1952). Quantity Limits and the New Economic Policy. Journal of Marketing, 17(July, No. 1):56–60. This is a reprint of an article, which appeared in Cost and Profit Outlook, 5(January, No. 1) in the same year. It was reprinted because of the importance of the subject to business executives and teachers.CrossRefGoogle Scholar
  57. Alderson, Wroe and Sessions (1952). Principles of Market Planning. Cost and Profit Outlook, 5 (June, No. 6). Reprinted in Kelly, Eugene and Lazer, William, editors, (1958). Managerial Marketing: Perspectives and Viewpoints A Source Book, pages 209–215. Richard D. Irwin, Homewood, IL. Reprinted in Lazer, William and Kelly, Eugene, editors, (1962). Managerial Marketing: Perspectives and Viewpoints A Source Book, revised edition, pages 326–332. Richard D. Irwin, Homewood, IL.Google Scholar
  58. Alderson, Wroe and Sessions (1952). Marketing Initiatives and Price Policy. Cost and Profit Outlook, 5(August, No. 8).Google Scholar
  59. Alderson, Wroe (1953). Social Adjustment in Business Management. Explorations in Entrepreneurial History, 6(October, No. 1):20–29.Google Scholar
  60. Alderson, Wroe (1953). Statistical Training for Marketing Research. American Statistician, 7(February):9–11.Google Scholar
  61. Alderson, Wroe with Ralph Alexander, and Frank Surface (1953). Marketing, 3rd edition, Gin and Company, Boston.Google Scholar
  62. Alderson, Wroe (1953). A Theory of Puzzles and Problem Solving. Unpublished paper presented at the Marketing Theory Seminar, Dartmouth College.Google Scholar
  63. Alderson, Wroe and Sessions (1953). Consumer Motivation and the Economics of Consumption. Cost and Profit Outlook, 6(February, No. 2).Google Scholar
  64. Alderson, Wroe and Sessions (1953). How to Solve Marketing Problems. Cost and Profit Outlook, 6(August, No. 8), whole issue 4 pages.Google Scholar
  65. Alderson, Wroe (1954). A Functionalist Approach to Competition. In Huegy, Harvey, editor, The Role and Nature of Competition in our Marketing Economy, pages 40–49. 1953 Marketing Symposium, University of Illinois Bulletin, 51 No. 76, Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois, Urbana, IL.Google Scholar
  66. Alderson, Wroe (1954). Factors Governing the Development of Marketing Channels. In Clewett, Richard, editor, Marketing Channels for Manufactured Products, pages 5–34. Richard D. Irwin, Homewood, IL. Reprinted in Mallen, Bruce, editor, (1967). The Marketing Channel, pages 35–40. John Wiley and Sons, NY. Reprinted in Moller, William, Jr. and Wilemon, David, editors, (1971). Marketing Channels A Systems Viewpoint A Book of Readings, pages 15–24. Richard D. Irwin, Homewood, IL.Google Scholar
  67. Alderson, Wroe (1954). The Crisis in Urban Development. Cost and Profit Outlook, 7(September, No. 9), whole issue 4 pages. From a talk before the Mayor’s Conference on Philadelphia’s Future, September 22, 1954.Google Scholar
  68. Alderson, Wroe (1954). Search Theory in the Analysis of Consumer Shopping. Journal of the Operations Research Society of America, 2(February, No. 1):78. The abstract was found under the article The Third National Meeting of the Society as a paper presented at the meeting.ADSGoogle Scholar
  69. Alderson, Wroe (1954). Evaluation of Acquisitions in Antitrust Cases. Cost and Profit Outlook, 7(November, No. 11), whole issue 4 pages. From a talk before the Association of the Bar of the City of New York. The approval of J. J. Smith, of Hogan and Hartson, Washington, is acknowledged.Google Scholar
  70. Alderson, Wroe (1954). Problem Solving and Marketing Science, Charles Coolidge Parlin Memorial Lecture, Philadelphia, as announced in Cost and Profit Outlook, 7(June, No. 6):4. Available at: http://www-marketing.wharton.upenn.edu/news.info/wroe alderson.html.Google Scholar
  71. Alderson, Wroe and Sessions (1954). The Motivation of Consumer Buying. Cost and Profit Outlook, 7(January, No. 1):1–3.Google Scholar
  72. Alderson, Wroe and Sessions (1954). Buying Motives and Consumer Shopping. Cost and Profit Outlook, 7(February, No. 2):1–4.Google Scholar
  73. Alderson, Wroe and Sessions (1954). Experimental Methods in Motivation Research. Cost and Profit Outlook, 7(March, No. 3), whole issue 4 pages.Google Scholar
  74. Alderson, Wroe and Sessions (1954). An Audit of Marketing Methods and Channels. Cost and Profit Outlook, 7(October, No. 10), whole issue 4 pages.Google Scholar
  75. Alderson, Wroe and Sessions (1954). Reflections on the Executive Function. Cost and Profit Outlook, 7(December, No. 12), whole issue 4 pages.Google Scholar
  76. Alderson, Wroe (1955). Here’s How Stores Will Face It. Nation’s Business, 43(November, No. 11):85–90. Reprinted in Seelye, Alfred, editor, (1958). Marketing in Transition, pages 69–77. Harper and Brothers, NY. Reprinted in Kelly, Eugene and Lazer, William, editors, (1958). Managerial Marketing: Perspectives and Viewpoints A Source Book, pages 349–358. Richard D. Irwin, Homewood, IL.Google Scholar
  77. Alderson, Wroe (1955). Operations Research and Management Problems. Advanced Management, 20(4):14–17.Google Scholar
  78. Alderson, Wroe and Sessions (1955). Personality and Function in Motivation Research. Cost and Profit Outlook, 8(February, No. 2):1, 3–4.Google Scholar
  79. Alderson, Wroe and Sessions (1955). A Marketing Approach to Organization Planning. Cost and Profit Outlook, 8(March, No. 3):1–3. Reprinted in Kelly, Eugene and Lazer, William, editors, (1958). Managerial Marketing: Perspectives and Viewpoints A Source Book, pages 237–242. Richard D. Irwin, Homewood, IL. Reprinted in Lazer, William and Kelly, Eugene, editors, (1962). Managerial Marketing: Perspectives and Viewpoints A Source Book, revised edition, pages 365–370. Richard D. Irwin, Homewood, IL.Google Scholar
  80. Alderson, Wroe and Sessions (1955). How to Use Marketing and Management Counsel. Cost and Profit Outlook, 8(May, No. 5), whole issue 4 pages.Google Scholar
  81. Alderson, Wroe and Sessions (1955). Interaction Levels in Consumer Motivation. Cost and Profit Outlook, 8(June, No. 6):1–4. The second article, The Expanding Frontiers of Marketing Research, pages 1–3.Google Scholar
  82. Alderson, Wroe and Sessions (1955). Marketing and World Peace. Cost and Profit Outlook, 8(July, No. 7), whole issue 4 pages.Google Scholar
  83. Alderson, Wroe and Sessions (1955). Supermarkets and Marketing Efficiency. Cost and Profit Outlook, 8(August, No. 8), whole issue 4 pages. The second article, The Changing Pattern of Food Marketing, pages 1 and 4.Google Scholar
  84. Alderson, Wroe and Sessions (1955). The Psychology of Consumer Behavior. Cost and Profit Outlook, 8(September, No. 9):1 and 3–4.Google Scholar
  85. Alderson, Wroe and Sessions (1955). Needs, Wants and Creative Marketing. Cost and Profit Outlook, 8(September, No. 9):1–3. Reprinted under Alderson Associates Inc. in Westing, Howard and Albaum, Gerald, editors, (1964). Modern Marketing Thought An Environmental Approach to Marketing, pages 18–21. Macmillan, NY.Google Scholar
  86. Alderson, Wroe and Sessions (1955). Imperfect Competition and Marketing Strategy. Cost and Profit Outlook, 8(October, No. 10):1–3. The second article, Advertising in the National Economy is on page 4.Google Scholar
  87. Alderson, Wroe and Sessions (1955). A Marketing View of Business Policy. Cost and Profit Outlook, 8(December, No. 12), whole issue 4 pages.Google Scholar
  88. Alderson, Wroe (1956). Biography of Charles Coolidge Parlin. Journal of Marketing, 21(July, No. 1): 1–2.CrossRefGoogle Scholar
  89. Alderson, Wroe (1956). A Functionalist Approach to Consumer Motivation. In Cole, Robert, editor, Consumer Behavior and Motivation, pages 6–24. Marketing Symposium, University of Illinois Bulletin, 53 No. 45, Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois, Urbana, IL.Google Scholar
  90. Alderson, Wroe, Gary, S. G., Edgerton, W. B., Moore, H.W., Pickett, C. E., and Zelliot, E. (1956). Meeting the Russians: American Quakers Visit the Soviet Union, American Friends Service Committee, Philadelphia, PA.Google Scholar
  91. Alderson, Wroe and Sessions (1956). Experimental Research in Consumer Behavior. Cost and Profit Outlook, 9(February, No. 2), whole issue, 4 pages.Google Scholar
  92. Alderson, Wroe and Sessions (1956). Planning as a Component of Leadership. Cost and Profit Outlook, 9(March, No. 3). 4 pages, 1–3.Google Scholar
  93. Alderson, Wroe and Sessions (1956). Consumer Information and Rational Choice. Cost and Profit Outlook, 9(March, No. 3):1, 3–4. Notion of low information gathering discussed (i.e. low involvement).Google Scholar
  94. Alderson, Wroe and Sessions (1956). Advertising and the Pursuit of Happiness. Cost and Profit Outlook, 9(June, No. 6), whole issue 4 page. The use of hedonomics and other expressions are mentioned.Google Scholar
  95. Alderson Wroe and Sessions (1956), Selecting the Location for a New Supermarket. Cost and Profit Outlook, 9(July, No. 7): 1, 3–4.Google Scholar
  96. Alderson, Wroe and Sessions (1956). Advertising Strategy and Theories of Motivation. Cost and Profit Outlook, 9(December, No. 12), whole issue, 4 pages. Reprinted and adapted in Ferber, Robert and Wales, Hugh, editors, (1958). Motivation and Market Behavior, pages 11–21. Richard D. Irwin, Homewood, IL.Google Scholar
  97. Alderson, Wroe (1957). Marketing Behavior and Executive Action A Functionalist Approach to Marketing Theory. Richard D. Irwin, Homewood, IL. The book was translated and published in Japanese in 1984. The book was reviewed by Richard Clewett (1958). Journal of Marketing, 23(July, No. 1):343–345. Daniel Feinberg (1957) American Economic Review, 47(December): 1058–1060. Glen Mitchell (1959). Journal of Farm Economics, 41(4):853–855. Donald Mulvihill, (1958/59). Southern Economic Journal, 25(1/4):113–114. The 1957 issue of Cost and Profit Outlook, 10(February No. 2), presented a brief summary of the book on page 1.Google Scholar
  98. Alderson, Wroe (1957). Competition for Differential Advantage, chapter 5 from Marketing Behavior and Executive Action, pages 101–109. Richard D. Irwin, Homewood, IL. Reprinted (with deletion) in McCarthy, E. Jerome, Grashof, Johnand and Brogowicz, Andrew, editors, (1978). Readings in Basic Marketing, revised edition, pages 52–59. Richard D. Irwin, Homewood, IL.Google Scholar
  99. Alderson, Wroe (1957). Advertisers Urged to Follow Path of Rational Problem Solving Rather Than of Instinctive Drives. Advertising Age, 28(March 4):83–84.Google Scholar
  100. Alderson, Wroe (1957). A Marketing View of Business Policy. In Lawrence, R. J. and Thomas, M. J., editors, (1971). Modern Marketing Management Selected Readings, pages 17–39. Penguin Books, Middlesex, England. Excerpts from Marketing Behavior and Executive Action, pages 444–463. This article has the same title as the 1955 one.Google Scholar
  101. Alderson, Wroe (1957). Major Issues in Motivation Research. In Clewett Richard, editor, Marketing’s Role in Scientific Management, pages 271–281. American Marketing Association, Chicago. Also in Alderson, Wroe (1957). Major Issues in Motivation Research. Cost and Profit Outlook, 10(July No. 7), whole issue, 4 pages. Paper presented at the National Conference of the American Marketing Association, June 19.Google Scholar
  102. Alderson, Wroe with Donald Longman and others (1957). The Values and Uses of Distribution Cost Analysis, American Marketing Association Committee on Distribution Costs and Efficiency. Journal of Marketing, 21(April No. 4):395–400. Reprinted in Lazer, William and Kelly, Eugene, editors, (1962). Managerial Marketing: Perspectives and Viewpoints A Source Book, revised edition, pages 213–220. Richard D. Irwin, Homewood, IL. Longman was the chairman of the Committee and other members were Donald Blankertz, E. J. Carroll, Donald Cowan, Thomas McGann, Robert Miner, Charles Sevin, and Charles Smith.CrossRefGoogle Scholar
  103. Alderson, Wroe (1957). Basic Research and the Future of Marketing Theory. In Bass, Frank, editor, The Frontiers of Marketing Thought and Science, pages 170–178. American Marketing Association, Chicago.Google Scholar
  104. Alderson, Wroe (1957). Areas for Basic Research in Marketing. A mimeographed paper, dated September 17, Alderson Associates. Inc., Philadelphia.Google Scholar
  105. Alderson, Wroe and Sessions (1957). The Challenge of Marketing Management. Cost and Profit Outlook, 10(January, No. 1), whole issue 4 pages. Reprinted in Kelly, Eugene and Lazer, William, editors, (1958). Managerial Marketing: Perspectives and Viewpoints A Source Book, pages 199–208. Richard D. Irwin, Homewood, IL. Also reprinted in Lazer, William and Kelly, Eugene, editors, (1962). Managerial Marketing: Perspectives and Viewpoints A Source Book, revised edition, pages 317–326. Richard D. Irwin, Homewood, IL.Google Scholar
  106. Alderson, Wroe and Sessions (1957). Operations Research Applied to Marketing Problems. Cost and Profit Outlook, 10(March, No. 3):1–4.Google Scholar
  107. Alderson, Wroe and Sessions (1957). Automation and Marketing Orientation. Cost and Profit Outlook, 10(August, No. 8):1–4.Google Scholar
  108. Alderson, Wroe and Sessions (1957). What is Industrial Marketing. Cost and Profit Outlook, 10(November, No. 11): 1–4.Google Scholar
  109. Alderson, Wroe and Sessions (1957). Management Support for Marketing Planning. Cost and Profit Outlook, 10(December, No. 12), pages 1–4.Google Scholar
  110. Alderson, Wroe (1958). The Analytical Framework for Marketing. In Duncan, Delbert, editor, Proceedings: Conference of Marketing Teachers from Far Western States, pages 15–28. University of California, Berkeley. Reprinted in Bliss, Perry, editor, (1963). Marketing and the Behavioral Sciences Selected Readings, pages 25–40. Allen and Bacon, Boston, as well as in the 2nd edition (1968), pages 565–580. Reprinted in Barksdale, Hiram, editor, (1964). Marketing in Progress: Patterns and Potentials, pages 84–97. Holt, Rinehart and Winston NY. Reprinted in Kernan, Jerome and Sommers, Montrose, editors, (1968). Perspectives in Marketing Theory, pages 69–82. Appleton-Century-Crofts, NY. Reprinted in Lawrence, R. J. and Thomas, M. J., editors, (1971). Modern Marketing Management Selected Readings, pages 58–74. Penguin Books, England, Middlesex,. Reprinted in Brown, Stephen and Fisk, Raymond, editors, Marketing Theory Distinguished Contributions, pages 45–53. John Wiley and Sons, NY. Reprinted in Enis, Ben and Cox, Keith, editors, (1969). Marketing Classics A Selection of Influential Articles, pages 2–15. Allyn and Bacon, Boston, as well in the 2,nd, 3,rd and 4th editions (1973, 1977, 1981) pages 24–37, 31–44, 24–34. Reprinted in Enis, Ben, Cox, Keith and Mokwa, Michael, editors, (1990). Marketing Classics A Selection of Influential Articles, 8th edition, pages 22–32. Prentice-Hall, Upper Saddle River.Google Scholar
  111. Alderson, Wroe (1958) A Basic Guide to Market Planning. Industrial Marketing, 44(July):53–57. Reprinted in Shultz, William and Mazze, Edward, editors, (1963). Marketing in Action Readings, pages 398–405. Wadsworth, Belmont, CA.Google Scholar
  112. Alderson, Wroe (1958). The Productivity of Advertising Dollars. Cost and Profit Outlook, 11(February, No. 2), whole issue 4 pages. Reprinted in Sandage, C. H. and Fryburger, Vernon, editors, (1960). The Role of Advertising A Book of Readings, pages 381–390. Richard D. Irwin, Homewood, IL. Based on a talk presented at the AAA Research Workshop, Eastern Annual Conference.Google Scholar
  113. Alderson, Wroe (1958). Consumer Reaction to Product Innovation. In Clark, Lincoln, editor, Consumer Behavior Research on Consumer Reactions, pages 3–9. Harper and Brothers, NY.Google Scholar
  114. Alderson, Wroe (1958). Theory and Practice of Market Planning. Cost and Profit Outlook, 11(July–August, No. 7–8), whole issue 6 pages. Reprinted in Britt, Steuart Henderson and Boyd, Harper, editors, (1963). Marketing Management and Administrative Action, pages 154–164. McGraw-Hill, NY. Reprinted in Britt, Steuart Henderson and Boyd, Harper, editors, (1968). Marketing Management and Administrative Action, second edition, pages 245–255. McGraw-Hill, NY.Google Scholar
  115. Alderson, Wroe Associates Inc. (1958). Introducing Behavior Research. Cost and Profit Outlook, 11(January, No. 1).Google Scholar
  116. Alderson, Wroe (1959). A Marketing View of Business Policy. In Stockman, Lynn, editor, Advancing Marketing Efficiency, pages 114–119. American Marketing Association, Chicago. Reprinted in Lazer, William and Kelly, Eugene, editors, (1962). Managerial Marketing: Perspectives and Viewpoints A Source Book, revised edition, pages 28–34. Richard D. Irwin, Homewood, IL. Reprinted in Holloway, Robert and Hancock, Robert, editors, (1969). The Environment of Marketing Behavior Selections from the Literature, second edition, pages 260–262. John Wiley and Sons, NY.Google Scholar
  117. Alderson, Wroe (1959). Perspective on the Planning Process. Journal of the Academy of Management, 2(December, No. 3):181–196.CrossRefGoogle Scholar
  118. Alderson, Wroe (1959). Administered Prices Reconsidered-Discussion. American Economic Review, 49(May, No. 2):451–461.MathSciNetGoogle Scholar
  119. Alderson, Wroe (1959). Product-Line Policy And the Marketing Audit. In Analyzing and Improving Marketing Performance ‘Marketing Audits’ In Theory and Practice, AMA Management Report No. 32, Marketing Division, pages 61–64. American Management Association, NY.Google Scholar
  120. Alderson, Wroe Associates Inc. (1959). Top Management Support and Market Orientation. Cost and Profit Outlook, 11(January, No. 1).Google Scholar
  121. Alderson, Wroe (1960). New Concepts for Measuring Productivity in Marketing. In Productivity in Marketing: Its Measurement and Change, Department of Marketing, University of Illinois Bulletin, 58 August, Bureau of Economic and Business Research, College of Commerce and Business Administration, Urbana, pages 3–11. The University of Illinois, IL.Google Scholar
  122. Alderson, Wroe (1960). Marketing Research Breakthroughs of the 1960’s: Discussion. In Dolva, Wenzil, editor, Marketing Keys to Profits in the 1960’s, pages 300–303. American Marketing Association, Chicago.Google Scholar
  123. Alderson, Wroe (1960). Possible Impact of the Soviets Upon World Trade in the 1960’s?Discussion. In Dolva, Wenzil, editor, Marketing Keys to Profits in the 1960’s, pages 485–991. American Marketing Association, Chicago.Google Scholar
  124. Alderson, Wroe et al. (1960). The Structure of Retail Competition in the Philadelphia Market, Wharton School of Finance and Commerce, Philadelphia.Google Scholar
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Copyright information

© Springer Science+Business Media, Inc. 2006

Authors and Affiliations

  • Robert D. Tamilia
    • 1
  • Ben Wooliscroft
    • 2
  1. 1.University of QuebecMontreal
  2. 2.University of OtagoNew Zealand

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