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The Big Time for WeChat Business: “Moments” and “Wealth Dream”

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The Internet Society in China

Part of the book series: Sociology, Media and Journalism in China ((SMJC))

Abstract

The social media including WeChat and Weibo make up the tool for interpersonal communication as well as the “noisy” platform of public opinions. The users chasing the wealth dream endue the social media with the greater significance of economic sociology. Through the WeChat business, we can reassess the relation between economy and society in the age of network as well as the opportunities and challenges brought by the new development of the Internet technology to the market.

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Notes

  1. 1.

    Guo Juan, Despite the Bubbles, the WeChat Business Reshapes the E-commerce Structure in China, “Commercial Values”, 2015(9).

  2. 2.

    The Story Behind the Top Sales of Facial Masks of WeChat Businesses, http://news.cntv.cn/2015/04/10/VIDE1428635547931740.shtml, 20150410.

  3. 3.

    Guo Juan, Despite the Bubbles, the WeChat Business Reshapes the E-commerce Structure in China, “Commercial Values”, 2015(9).

  4. 4.

    WeChat: Bubbles or Future? “Southern Metropolis Daily”, 20151224.

  5. 5.

    2015 WeChat User Data Report: 549 Million Monthly Active Users and about 400 Million Payment Users, http://money.163.com/15/0601/14/AR1GC7UQ00253B0H.html, 20150601.

  6. 6.

    Mei Hebin, Why Can’t You Run WeChat Business Well Based on the Dividend from WeChat Traffic? http://bbs.paidai.com/topic/457267, 20151203.

  7. 7.

    Guo Juan, Despite the Bubbles, the WeChat Business Reshapes the E-commerce Structure in China, “Commercial Values”, 2015(9); Analysys Think Tank, Special Research Report on Chinese WeChat Business Market, 20150616.

  8. 8.

    Analysys Think Tank, Special Research Report on Chinese WeChat Business Market, 20150616.

  9. 9.

    Guo Juan, Despite the Bubbles, the WeChat Business Reshapes the E-commerce Structure in China, “Commercial Values”, 2015(9).

  10. 10.

    Fu Ping, Embeddability: Two Kinds of Orientations and Their Divergences, “Sociological Studies”, 2009(5).

  11. 11.

    Wang Huijue, A Review of the Invasion into Cyberspace Based on the Theory of Colonization of lifeworld of Jürgen Habermas, “Marxism & Reality”, 2012(4).

  12. 12.

    Chen Xuening, The Pattern of ‘Earning Money from Acquaintances’ Is Found to Be Unsustainable, and the Sudden Wealth of WeChat Business Is Just a Dream, “Beijing Daily”, 20151209.

  13. 13.

    Wang Huijue, A Review of the Invasion into Cyberspace Based on the Theory of Colonization of lifeworld of Jürgen Habermas, “Marxism & Reality”, 2012(4).

  14. 14.

    Liu Shaojie, The Essence and Loss of Social Transformation in Contemporary China, “Study & Exploration”, 2014(9).

  15. 15.

    Guo Juan, Despite the Bubbles, the WeChat Business Reshapes the E-commerce Structure in China, “Commercial Values”, 2015(9).

  16. 16.

    Liao Feng, Famous Brands Join WeChat and the Businesses in Moments Start to Polarize, “Beijing Times”, 20150824.

  17. 17.

    Guo Juan, Despite the Bubbles, the WeChat Business Reshapes the E-commerce Structure in China, “Commercial Values”, 2015(9).

  18. 18.

    Unveil the Secret of E-commerce Click Farming: Earn 5 Yuan in 9 Minutes with Undergraduates as the Main Force, http://xian.qq.com/a/20150407/017644.htm, 20150407.

  19. 19.

    Jiang Qiping, Significance-based Attention Economy – Version 2.0 of Attention Economy, “Internet Weekly”, 2005(20).

  20. 20.

    Analysys Think Tank, Special Research Report on Chinese WeChat Business Market, 20150616.

  21. 21.

    We All Are the Women Behind Ma Yun, http://www.51sole.com/b2b/flde6444.html, 20141112.

  22. 22.

    Women behind Ma Yun, http://news.xinhuanet.com/fortune/201409/24/c_127026077.htm, 20140924.

  23. 23.

    Jiang Qiping, Feminism of the Internet, “Internet Weekly”, 2012(7).

  24. 24.

    Jiang Qiping, Feminism of the Internet, “Internet Weekly”, 2012(7).

  25. 25.

    Liao Feng, Famous Brands Join WeChat and the Businesses in Moments Start to Polarize, “Beijing Times”, 20150824.

  26. 26.

    Guo Juan, Despite the Bubbles, the WeChat Business Reshapes the E-commerce Structure in China, “Commercial Values”, 2015(9).

  27. 27.

    Jin Zhe, Decline of Hierarchical Marketing Mode: Half Disappeared and Half Turning to Selling Agricultural Products, “National Business Daily”, 20141214.

  28. 28.

    Analysys Think Tank, Special Research Report on Chinese WeChat Business Market, 20150616.

  29. 29.

    Liao Feng, Famous Brands Join WeChat and the Businesses in Moments Start to Polarize, “Beijing Times”, 20150824.

  30. 30.

    Zhang Wenhong, Organizational Features of the Network Community and Its Social Influence, “Journal of Jiangsu Administration Institute”, 2011(4).

  31. 31.

    Zheng Chunlei, Liu Jing, Shen Yameng, Psychological Analysis of WeChat Consumer Groups, “China Business & Trade”, 2014(16).

  32. 32.

    Analysys Think Tank, Special Research Report on Chinese WeChat Business Market, 20150616.

  33. 33.

    Shuang Xueyuan, On the Community and Moments in My View, http://blog.sina.com.cn/s/blog_71edfc780102ve47.html, 20150122.

  34. 34.

    Shen Zhe, Community Marketing Makes Great Profits through Realization of the Moments, http://www.zgswcn.com/2015/0127/577791.shtml, 20150127.

  35. 35.

    Shen Zhe, Community Marketing Makes Great Profits through Realization of the Moments, http://www.zgswcn.com/2015/0127/577791.shtml, 20150127.

  36. 36.

    The Rising Star of WeChat Business: You Do the Moments, I Do the Community, http://www.ebrun.com/20150228/125353.shtml, 20150228.

  37. 37.

    Ji Miao, Wang Mingyu, Analysis Report on WeChat Business, “China Journal of Commerce”, 2015(2).

  38. 38.

    Ji Miao, Wang Mingyu, Analysis Report on WeChat Business, “China Journal of Commerce”, 2015(2).

  39. 39.

    Analysys Think Tank, Special Research Report on Chinese WeChat Business Market, 20150616.

  40. 40.

    iiMedia Research, 2014–2015 Research Report on the WeChat Business Industry in China (Internal Edition), http://www.iimedia.cn/1436327873823431i3.pdf.

  41. 41.

    [US] G. William Skinner, The Market and Social Structure of Chinese Rural Areas, Page 40–47, Beijing, China Social Sciences Press, 1998.

  42. 42.

    “Five Principles for WeChat Business” Proposed when WeChat Business Spokesman Launches the “Detoxifying Facial Masks”, http://www.chinanews.com/life/2015/0522/7295727.shtml, 20150522.

References

  1. Chen Xuening, The Pattern of ‘Earning Money from Acquaintances’ Is Found to Be Unsustainable, and the Sudden Wealth of WeChat Business Is Just a Dream, “Beijing Daily”, 20151209.

    Google Scholar 

  2. Guo Juan, Despite the Bubbles, the WeChat Business Reshapes the E-commerce Structure in China, “Commercial Values”, 2015(9).

    Google Scholar 

  3. Fu Ping, Embeddability: Two Kinds of Orientations and Their Divergences, “Sociological Studies”, 2009(5).

    Google Scholar 

  4. WeChat: Bubbles or Future? “Southern Metropolis Daily”, 20151224.

    Google Scholar 

  5. Ji Miao, Wang Mingyu, Analysis Report on WeChat Business, “China Journal of Commerce”, 2015(2).

    Google Scholar 

  6. Jiang Qiping, Feminism of the Internet, “Internet Weekly”, 2012(7).

    Google Scholar 

  7. Jiang Qiping, Significance-based Attention Economy – Version 2.0 of Attention Economy, “Internet Weekly”, 2005(20).

    Google Scholar 

  8. Jin Zhe, Decline of Hierarchical Marketing Mode: Half Disappeared and Half Turning to Selling Agricultural Products, “National Business Daily”, 20141214.

    Google Scholar 

  9. Liao Feng, Famous Brands Join WeChat and the Businesses in Moments Start to Polarize, “Beijing Times”, 20150824.

    Google Scholar 

  10. Liu Shaojie, The Essence and Loss of Social Transformation in Contemporary China, “Study & Exploration”, 2014(9).

    Google Scholar 

  11. [US] G. William Skinner, The Market and Social Structure of Chinese Rural Areas, Beijing, China Social Sciences Press, 1998.

    Google Scholar 

  12. Wang Huijue, A Review of the Invasion into Cyberspace Based on the Theory of Colonization of lifeworld of Jürgen Habermas, “Marxism & Reality”, 2012(4).

    Google Scholar 

  13. Zhang Wenhong, Organizational Features of the Network Community and Its Social Influence, “Journal of Jiangsu Administration Institute”, 2011(4).

    Google Scholar 

  14. Analysys Think Tank, Special Research Report on Chinese WeChat Business Market, 20150616.

    Google Scholar 

  15. Zheng Chunlei, Liu Jing, Shen Yameng, Psychological Analysis of WeChat Consumer Groups, “China Business & Trade”, 2014(16).

    Google Scholar 

  16. 2015 WeChat User Data Report: 549 Million Monthly Active Users and about 400 Million Payment Users [EB/OL], [20150601], http://money.163.com/15/0601/14/AR1GC7UQ00253B0H.html.

  17. Shen Zhe, Community Marketing Makes Great Profits through Realization of the Moments [EB/OL], [20150127], http://www.zgswcn.com/2015/0127/577791.shtml.

  18. Mei Hebin, Why Can’t You Run WeChat Business Well Based on the Dividend from WeChat Traffic? [EB/OL], [20151203], http://bbs.paidai.com/topic/457267.

  19. Unveil the Secret of E-commerce Click Farming: Earn 5 Yuan in 9 Minutes with Undergraduates as the Main Force, [EB/OL], [20150407], http://xian.qq.com/a/20150407/017644.htm.

  20. Women behind Ma Yun, [EB/OL]. [20140924], http://news.xinhuanet.com/fortune/201409/24/c_127026077.htm.

  21. The Story Behind the Top Sales of Facial Masks of WeChat Businesses, [EB/OL]. [20150410], http://news.cntv.cn/2015/04/10/VIDE1428635547931740.shtml.

  22. Shuang Xueyuan, On the Community and Moments in My View, [EB/OL]. [20150122], http://blog.sina.com.cn/s/blog_71edfc780102ve47.html.

  23. We All Are the Women Behind Ma Yun, [EB/OL]. [20141112], http://www.51sole.com/b2b/flde6444.html.

  24. The Rising Star of WeChat Business: You Do the Moments, I Do the Community, [EB/OL]. [20150228], http://www.ebrun.com/20150228/125353.shtml.

  25. “Five Principles for WeChat Business” Proposed when WeChat Business Spokesman Launches the “Detoxifying Facial Masks”, [EB/OL]. [20150522], http://www.chinanews.com/life/2015/0522/7295727.shtml.

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Author information

Authors and Affiliations

  1. School of Society and Psychology, Central University of Finance and Economics, Beijing, China

    Shiqiang Cheng

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  1. Shiqiang Cheng
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Editors and Affiliations

  1. Renmin University of China, Beijing, China

    Shaojie Liu

  2. Central University of Finance and Economics, Beijing, China

    Jianmin Wang

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Cheng, S. (2020). The Big Time for WeChat Business: “Moments” and “Wealth Dream”. In: Liu, S., Wang, J. (eds) The Internet Society in China. Sociology, Media and Journalism in China. Palgrave Macmillan, Singapore. https://doi.org/10.1007/978-981-13-8237-6_2

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  • DOI: https://doi.org/10.1007/978-981-13-8237-6_2

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  • Publisher Name: Palgrave Macmillan, Singapore

  • Print ISBN: 978-981-13-8236-9

  • Online ISBN: 978-981-13-8237-6

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