Abstract
Since the dawn of time, the breast defines the female identity in the social, sexual, and maternal meanings. However, the ideal breast size, shape, and consistency vary through historical ages. In the era of globalization and capitalism, the ideal breast image is very much influenced by advertising and media, even if it seems that there is not always a general agreement of what is the ideal breast. In the 1980s, the 90-60-90 rule was very popular in defining the ideal feminine silhouette, but sooner it appeared too generic and not realistic. In the early 2000, the Western society was interested by an important debate on the ideal feminine silhouette (including breast) after the general awareness that the fashion world was using two different types of models: very skinny ones for promoting clothing and shapely ones for lingerie advertising. This ended up with the shocking media campaign against anorexia in the fashion world by Oliviero Toscani.
“And many such good inventions are there, that they are like woman’s breasts: useful at the same time, and pleasant.”
Friedrich Nietzsche, Thus Spoke Zarathustra (1885)
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Acknowledgment
The authors thank Antonia Conti, Medical Artist, for her invaluable and restless work done with passion and commitment. Her beautiful and high-fidelity illustrations are worth a 1000 times more than words.
Disclosure: We have not any interests to disclose.
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Salgarello, M., Visconti, G. (2018). Short Scar Mastopexy with L-Scar. In: Hamdi, M. (eds) Vertical Scar Mammaplasty. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-55451-7_17
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DOI: https://doi.org/10.1007/978-3-662-55451-7_17
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