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Semantic Representation and Computation of Cloud-Based Customer Relationship Management Solutions

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Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 8842))

Abstract

This paper introduces a RDF vocabulary to semantically represent and compute quantitative indexes with the aim of providing a context-aware system to manage Customer Relationship Management (CRM) quality indicators. This tool is based on CRM Index, tailor made index based on Service Measurement Index to measure cloud CRM solutions. Apart from the tool itself, in the paper the authors introduce categories and attributes defined for the CRM world along with specific metrics.

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Colomo-Palacios, R., Rodríguez, J.M.Á. (2014). Semantic Representation and Computation of Cloud-Based Customer Relationship Management Solutions. In: Meersman, R., et al. On the Move to Meaningful Internet Systems: OTM 2014 Workshops. OTM 2014. Lecture Notes in Computer Science, vol 8842. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-45550-0_35

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  • DOI: https://doi.org/10.1007/978-3-662-45550-0_35

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-662-45549-4

  • Online ISBN: 978-3-662-45550-0

  • eBook Packages: Computer ScienceComputer Science (R0)

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