Abstract
After presenting Business Development in detail in this book, a fictitious case study is presented below, which shows a complete run of the Business Development Process. Of course, not every step can be examined in detail here and not all decisions are presented with their alternatives, as this would not be effective. But the example illustrates how Business Development analyzes a given product and its market and then gradually introduces improvement and develops a new ecosystem around the product. As a result, new market potential can be raised and the product even positioned internationally.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2019 Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
About this chapter
Cite this chapter
Kohne, A. (2019). Case Study. In: Business Development. Springer Vieweg, Wiesbaden. https://doi.org/10.1007/978-3-658-24726-3_7
Download citation
DOI: https://doi.org/10.1007/978-3-658-24726-3_7
Published:
Publisher Name: Springer Vieweg, Wiesbaden
Print ISBN: 978-3-658-24725-6
Online ISBN: 978-3-658-24726-3
eBook Packages: Computer ScienceComputer Science (R0)