Abstract
In a global competitive market, companies are always trying to improve their profitability. A tool which has proven successful in order to achieve this goal with relatively low technological investments has been the use of revenue management systems. However, these systems have only been implemented in service industries, see Talluri and van Ryzin (2004). Thus, the question arises if revenue management could be profitably applied for manufacturing companies, as well.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2009 Springer Fachmedien Wiesbaden GmbH, part of Springer Nature
About this chapter
Cite this chapter
Defregger, F. (2009). Introduction. In: Revenue Management for Manufacturing Companies. Edition KWV. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-24037-0_1
Download citation
DOI: https://doi.org/10.1007/978-3-658-24037-0_1
Published:
Publisher Name: Springer Gabler, Wiesbaden
Print ISBN: 978-3-658-24036-3
Online ISBN: 978-3-658-24037-0
eBook Packages: Business and EconomicsEconomics and Finance (R0)