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Das Einkaufserlebnis in der betriebliche Praxis und aktuelle Trends

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Die Treiber der Customer Experience

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Zusammenfassung

In diesem Kapitel wird auf die aktuelle Erlebnisgestaltung in der betriebswirtschaftlichen Praxis eingegangen. Hier werden aktuelle Trends der Erlebnisgestaltung und deren Anwendung in der Praxis mithilfe von Studien verschiedener Unternehmensberatungen aufgezeigt.

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Authors and Affiliations

  1. München, Deutschland

    Andreas Toth

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  1. Andreas Toth
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Correspondence to Andreas Toth .

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© 2019 Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature

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Toth, A. (2019). Das Einkaufserlebnis in der betriebliche Praxis und aktuelle Trends. In: Die Treiber der Customer Experience. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-23704-2_5

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  • DOI: https://doi.org/10.1007/978-3-658-23704-2_5

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-23703-5

  • Online ISBN: 978-3-658-23704-2

  • eBook Packages: Business and Economics (German Language)

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