Skip to main content
SpringerLink
Log in

Toward a Computational Approach of Creativity Assessment in Product Design

  • Conference paper
Global Design and Local Materialization (CAAD Futures 2013)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 369))

Abstract

One of the most important criteria for the performance quality in design is the creativity of the design. Many researchers have developed methods to assess the creativity of product design, but the subjective and qualitative judgments of traditional creativity measurement are proved to lack sufficient validity and reliability. Furthermore, most of the assessment of creativity in design is based on the design outcome instead of the design process. In this paper, we proposed a computational approach of creativity assessment in product design via the combination of the design process and design creativity. We established a method to quantify the design process. And design creativity is rated using the Consensual Assessment Technique. Then the correlation of all the creativity-related factors in the design process and the design creativity will be calculated. Last, creativity assessment formula is proposed based on the factors and the correlation coefficient.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Akin, Ö.: Psychology of architectural design, Pion (1986)

    Google Scholar 

  2. Amabile, T.M.: The social psychology of creativity. Springer (1983)

    Google Scholar 

  3. Amabile, T.M.: Social psychology of creativity: a consensual assessment technique. Journal of Personality and Social Psychology 43(5), 997–1013 (1982)

    Article  Google Scholar 

  4. Amabile, T.M.: Creativity in Context: Update to The Social Psychology of Crativity. Basic Books (1996)

    Google Scholar 

  5. Baer, J.: Creativity and divergent thinking: a task-specific approach. L. Erlbaum (1993)

    Google Scholar 

  6. Baer, J.: Divergent thinking is not a general trait: A multidomain training experiment. Creativity Research Journal 7(1), 35–46 (1994)

    Article  Google Scholar 

  7. Baer, J.: Is creativity domain specific? In: Kaufman, J.C., Sternberg, R.J. (eds.) The Cambridge Handbook of Creativity, Cambridge University Press, Cambridge (2010)

    Google Scholar 

  8. Baer, J., Kaufman, J.C., Gentile, C.A.: Extension of the Consensual Assessment Technique to Nonparallel Creative Products. Creativity Research Journal 16(1), 113–117 (2004)

    Article  Google Scholar 

  9. Baer, J., McKool, S.: Assessing Creativity Using the Consensual Assessment Technique. In: Handbook of Research on Assessment Technologies, Methods, and Applications in Higher Education. IGI Global (2009)

    Google Scholar 

  10. Casakin, H., Kreitler, S.: Correspondences and divergences between teachers and students in the evaluation of design creativity in the design studio. Environment and Planning B: Planning and Design 35(4), 666–678 (2008)

    Article  Google Scholar 

  11. Christiaans, H.: Creativity in Design. Ph.D, Delft University of Technology, Delft, The Netherlands (1992)

    Google Scholar 

  12. Christiaans, H.: Creativity as a Design Criterion. Creativity Research Journal 14(1), 41–54 (2002)

    Article  Google Scholar 

  13. Christiaans, H., Venselaar, K.: Creativity in design engineering and the role of knowledge: Modelling the expert. International Journal of Technology and Design Education 15, 217–236 (2005)

    Article  Google Scholar 

  14. Cross, N.: Descriptive models of creative design: application to an example. Design Studies 18(4), 427–440 (1997)

    Article  MathSciNet  Google Scholar 

  15. Dorst, K., Cross, N.: Creativity in the design process: co-evolution of problem–solution. Design Studies 22(5), 425–437 (2001)

    Article  Google Scholar 

  16. Ennis, C.W., Gyeszly, S.W.: Protocol analysis of the engineering systems design process. Research in Engineering Design 3, 15–22 (1991)

    Article  Google Scholar 

  17. Ericsson, K.A., Simon, H.A.: Protocol Analysis, Verbal Reports as Data, Revised edn. MIT Press, Cambridge (1993)

    Google Scholar 

  18. Fricke, G.: Successful individual approaches in engineering design. Research in Engineering Design 8(3), 151–165 (1996)

    Article  MathSciNet  Google Scholar 

  19. Gero, J.S.: Creativity, emergence and evolution in design. Knowledge-Based Systems 9(7), 435–448 (1996)

    Article  Google Scholar 

  20. Hatchuel, A., Weil, B.: A new approach of innovative design: an introduction to C-K theory. Paper Presented at the International Conference on Engineering Design, ICED 2003, Stockholm (2003)

    Google Scholar 

  21. Hatchuel, A., Weil, B.: C-K design theory: an advanced formulation. Research in Engineering Design 19(4), 181–192 (2009)

    Article  Google Scholar 

  22. Hennessey, B.A.: The consensual assessment technique: An examination of the relationship between ratings of product and process creativity. Creativity Research Journal 7(2), 193–208 (1994)

    Article  Google Scholar 

  23. Howard, T.J., Culley, S.J., Dekoninck, E.: Describing the creative design process by the integration of engineering design and cognitive psychology literature. Design Studies 29(2), 160–180 (2008)

    Article  Google Scholar 

  24. Mullins, C.A., Atman, C.J., Shuman, L.: Freshmen engineers strategies and performance in design problems. Paper presented at the IEEE Transactions on Education

    Google Scholar 

  25. Neill, T., Gero, J., Warren, J.: Understanding conceptual electronic design using protocol analysis. Research in Engineering Design 10(3), 129–140 (2000)

    Article  Google Scholar 

  26. Roozenburg, N., Eekels, J.: Product design: fundamentals and methods. Wiley (1995)

    Google Scholar 

  27. Runco, M.A.: Critical creative processes. Hampton Press (2003)

    Google Scholar 

  28. Runco, M.A., Jaeger, G.J.: The Standard Definition of Creativity. Creativity Research Journal 24(1), 92–96 (2012)

    Article  Google Scholar 

  29. Sarkar, P., Chakrabarti, A.: Studying engineering design creativity - developing a common definition and associated measures. In: Gero, J.S. (ed.) Studying Design Creativity, Springer (2008)

    Google Scholar 

  30. Sarkar, P., Chakrabarti, A.: Assessing design creativity. Design Studies 32(4), 348–383 (2011)

    Article  Google Scholar 

  31. Schön, D.A.: The Reflective Practitioner: How Professionals Think in Action. Basic Books (1983)

    Google Scholar 

  32. Simonton, D.K.: Taking the U.S. Patent Office Criteria Seriously: A Quantitative Three-Criterion Creativity Definition and Its Implications. Creativity Research Journal 24(2-3), 97–106 (2012)

    Article  Google Scholar 

  33. Takeda, H., Veerkamp, P., Yoshikawa, H.: Modeling design process. Ai Magazine 11(4), 37–48 (1990)

    Google Scholar 

  34. Torrance, E.P.: Creativity. What Research Says to the Teacher. ERIC Clearinghouse, Washington, D.C. (1969)

    Google Scholar 

  35. Ulrich, K.T., Eppinger, S.D.: Product design and development. McGraw-Hill/Irwin (2004)

    Google Scholar 

  36. van Someren, M.W., Barnard, Y.F., Sandberg, J.: The think aloud method: a practical guide to modelling cognitive processes. Academic Press (1994)

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Graduate School of Culture Technology, Korea Advanced Institute of Science and Technology, Korea

    Xiaofang Yuan & Ji-hyun Lee

Authors
  1. Xiaofang Yuan
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Ji-hyun Lee
    View author publications

    You can also search for this author in PubMed Google Scholar

Editor information

Editors and Affiliations

  1. Tongji University, Shanghai, China

    Jianlong Zhang  & Chengyu Sun  & 

Rights and permissions

Reprints and permissions

Copyright information

© 2013 Springer-Verlag Berlin Heidelberg

About this paper

Cite this paper

Yuan, X., Lee, Jh. (2013). Toward a Computational Approach of Creativity Assessment in Product Design. In: Zhang, J., Sun, C. (eds) Global Design and Local Materialization. CAAD Futures 2013. Communications in Computer and Information Science, vol 369. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-38974-0_5

Download citation

  • DOI: https://doi.org/10.1007/978-3-642-38974-0_5

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-38973-3

  • Online ISBN: 978-3-642-38974-0

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Search

Navigation