Abstract
The teaching of the Bhagavad Gītā, has a special role to play today in helping to guide those engaged in business, especially, managers of businesses, small and large. The essence of the problem is that business is mired in a mistaken view that maximizing short-term financial results is the ultimate goal. When focused in that way decisions are made that often ignore important moral, environmental and personal issues. This work looks at the application of natural human values like honesty, patience, and courage that are offered in the Gītā, in the performance of nine core management functions. When these values are properly applied then important business values like credibility, productivity, and innovation arise naturally, resulting in a profitable, sustainable, and responsible business. The essential message is that business can be principled and profitable, ethical and effective, and conscious and commercial.
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- 1.
This approach is partially based on this author’s Ethical Entrepreneur values app and E-book, produced as the CEO of If I Can…CIC, a not-for-profit Community Interest Company.
- 2.
In the e-learning company that this author founded, which grew and became a publicly listed company on the London AIM exchange, these were our two core values.
Further Reading
Bhagavad Gītā, Commentary by Sri Sankaracharya as translated by Alladi Mahadeva Sastry, Samata Books, 1981
The Dialogues of Plato as translated by B Jowett, Random House, Volume 1, Book VIII (The Republic), 1937
The 18 Immutable Laws of Corporate Reputation, Ron Alsop, Wall Street Journal Books, 2005
From Principles to Profit – The Art of Moral Management, Paul Palmarozza & Chris Rees, (Arcturus Publishing, 2006)
The Seven Spiritual Laws of Success, Deepak Chopra, Amber-Allen Publishing,1994
A Pocket Book of Virtue, BK Publications, 2011
Gandhi: Selected Writings, Ronald Duncan, Courier Corporation, 2005
Anna Karenina, Leo Tolstoy, ReadHowYouWant.com, 2009
Meditations - A New Translation, Marcus Aurelius, Modern Library, 2002
All’s Well That Ends Well, Shakespeare, Folio Society,1963
First Things First, A. Roger Merrill & Rebecca R. Merrill, Simon and Schuster,1995
Memory and Identity-Personal Reflections, Pope John Paul II, Weidenfield & Nicolson, 2005
The Prophet, Kahlil Gibran, Alfred A Knopf Inc., 1967
The Words of Desmond Tutu, Naomi Tutu, Newmarket Press, 1989
Gandhi & Jainism, Shugan C Jain, International School of Jain Studies, 2017
Path To Tranquillity, Dalai Lama, Penguin Books India, 1998
Kindness, Clarity, and Insight, Dalai Lama, Shambhala Publications, 2013
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Palmarozza, P. (2019). Values Based Management: Guided by the Bhagavad Gītā. In: Dhiman, S., Amar, A.D. (eds) Managing by the Bhagavad Gītā. Management, Change, Strategy and Positive Leadership. Springer, Cham. https://doi.org/10.1007/978-3-319-99611-0_12
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DOI: https://doi.org/10.1007/978-3-319-99611-0_12
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