Abstract
In the 1950s, when the response to environmental discontinuities became important, the concept of strategy entered into the business vocabulary. In the early days, the meaning of strategy was not clear. The dictionaries did not help, since following military usage they still defined strategy as ‘the science and the art of deploying forces for battle.’
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Notes
- 1.
The ideas in this brief section were written in 1972 and were central to theme of strategic management. They will be elaborated on in Parts II and V of this book.
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Ansoff, H.I., Kipley, D., Lewis, A.O., Helm-Stevens, R., Ansoff, R. (2019). Why Make Strategy Explicit?. In: Implanting Strategic Management. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-99599-1_2
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DOI: https://doi.org/10.1007/978-3-319-99599-1_2
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Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-319-99598-4
Online ISBN: 978-3-319-99599-1
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