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The Discursive World of Neuromarketing: For Whom Are These Technologies Working?

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Biosurveillance in New Media Marketing

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Abstract

The ensuing discussion elaborates on the theoretical and philosophical underpinnings of the book, outlining how Heidegger’s concept of world can help us understand the communicative relationship between the consumer in her own subjective world and the larger world of neuromarketing as a shaper of social worlds. This chapter begins laying the conceptual foundations for a hermeneutic inquiry with a preliminary sketch of neuromarketing as a discursive ‘world,’ including identification of the aims and assumptions of the industry.

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Notes

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  1. Department of Culture, Communication and Media, University College London, London, UK

    Selena Nemorin

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Nemorin, S. (2018). The Discursive World of Neuromarketing: For Whom Are These Technologies Working?. In: Biosurveillance in New Media Marketing. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-96217-7_4

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