Abstract
In December 2016, there were interviewed students of the Bachelor’s and Master’s programs of the Institute of World Economy and Business (IWEB) of RUDN University. The goal was to study the generation Y, its worldview, the life values and priorities, the stereotypes, and various behavioral models for designing the system of internal and external communications of the organization. One of the research tasks was the identification of social models of this target audience, its ideas about future activities in the field of communications and its place in the profession, and the degree of readiness of the respondents to the new economic realities. The students were asked to answer anonymously the questions of the questionnaire, which included several content modules, including the aspects of leadership and creativity. Following the results of the study, we not only received general conceptual results that give a detailed description of the study of the target audience in a wide range of parameters but also formulated recommendations for the optimization of educational process, the improvement of educational programs, and the development of a corporate communications strategy of the organization to improve the reputation among the consumers of educational products.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Amabile T, Mukti K (2008) Creativity and the role of the leader. Harv Bus Rev 86(10):100–109
Barbashin MY, Volkov YG, Barkov FA, Serikov AV, Khachetsukov ZM (2014) Social significance of the creative class in the Russian society, Humanitarian Yearbook. Sotsialno-gumanitarnyye znaniya, Rostov-on-Don, pp 234–241
Bell D (1999) The future post-industrial society: the experience of socioforecasting. Academia, Moscow. 949 p
Brem A, Puente-Dıaz R, Agogue M (2017) The role of creativity in the management of innovation: state of the art and future research outlook. World Scientific Publishing, New Jersey
Chigisheva O (2011) Transitions from education to work: new perspectives from Europe and beyond. Rev Comp J Comp Int Educ 41(5):712–714
Florida R (2005) Creative class: people who change the future. Classic-XXI, Moscow
Glagoleva AV, Zemskaya YN, Kuznetsova YA (2017) The image of the profession and the specialist in advertising and public relations through the student’s eyes. International scientific and practical conference “Communication in politics, business and education”. Moscow State University, Moscow., 2017, pp 95–97
Gumusluoglu L, Ilsev A (2009) Transformational leadership, creativity, and organizational innovation. J Bus Res 62(4):461–473
Howkins J (2001) The creative economy. The penguin press, New York
Human Development Report (2015) http://hdr.undp.org/sites/default/files/hdr15_standalone_overview_ru.pdf. Accessed 12 Jul 2017
Igumnov OI (2016) Economics of knowledge: the problems of formation and development. Stage Econ Theory Anal Pract 5:113–122
Isaksen SG, Ekvall G (2010) Managing for innovation: the two faces of tension in creative climates. Creat Innov Manag 19(2):73–88
Kastels M (2000) Information era: economy, society and culture. State University – Higher School of Economics, Moscow. 608 p
Knyazev Y (2006) How to define a modern society: post-industrial, information, knowledge society, scientific or innovative? Soc Econ 10:131–154
Kotler P, Kartajaya H, Setiawan I (2010) Marketing 3.0: from product to customers to the human spirit. Wiley, New Jersey. 208 p
Lorenz P, Moutchnik A (2016) Corporate social responsibility in the UK creative industries: building the missing link. Springer-Verlag GmbH, Heidelberg
Moss SA, Ritossa DA (2007) The impact of goal orientation on the association between leadership style and follower performance, creativity and work attitudes. Leadership 3(4):433–456. https://doi.org/10.1177/1742715007082966
Mueller JS, Goncalo JA, Kamdar D (2011) Recognizing creative leadership: can creative idea expression negatively relate to perceptions of leadership potential? J Exp Soc Psychol 47(2):494–498
Toffler E (2010) Third wave. AST, Moscow. 784 p
Zhang X, Bartol KM (2010) Linking empowering leadership and employee creativity: the influence of psychological empowerment, intrinsic motivation, and creative process engagement. Acad Manag J 53(1):107–128
Acknowledgments
The research group is grateful to all participants of the study who answered the questions proposed in the questionnaire, as well as to the administration of the Institute of World Economy and Business of the Russian Peoples Friendship University (RUDN University) for the supporting of the scientific initiative and the highness interest in its results.
Special gratitude should be expressed to the participants and the hosts of the I International Conference “Social, economic and academic leadership for sustainable development of business and education in the future” for the opportunity to bring to the discussion of the scientific community the results of the work done.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2018 Springer International Publishing AG, part of Springer Nature
About this paper
Cite this paper
Zemskaya, Y., Kuznetsova, E., Glagoleva, A. (2018). Leadership and Students: Is There a Future for the Knowledge Economy in Russia?. In: Strielkowski, W., Chigisheva, O. (eds) Leadership for the Future Sustainable Development of Business and Education. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-74216-8_46
Download citation
DOI: https://doi.org/10.1007/978-3-319-74216-8_46
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-74215-1
Online ISBN: 978-3-319-74216-8
eBook Packages: Business and ManagementBusiness and Management (R0)