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Influence of Social Networks from Cellphones to Choose Restaurants, Salinas – 2016

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Proceedings of the International Conference on Information Technology & Systems (ICITS 2018) (ICITS 2018)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 721))

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Abstract

Inclusion of technology as part of business strategies has made consumers have other tools that help them to find information and making consumer decisions. It is here the importance of knowing influence of comments have in social networks in taking decisions of visits to restaurants. For this work, a qualitative method (focal group) was used in the first part and then a quantitative method was used (off line and online survey). The sample for focal group was made up by Equinoctial Technological University’s students in Santa Elena, the same ones belonged to the careers of Finance and Audit (7 students), Business and Business (1 student) and 2 graduates of the Finance and Audit. An experimental survey was conducted for 40 people and finally 342 people were surveyed in the Salinas city. The scientific method used was the hypothetical - deductive one.

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Author information

Authors and Affiliations

  1. Universidad de Valencia, Valencia, Spain

    Homero Rodríguez

  2. Facultad de Ciencias Administrativas, Carrera de Marketing, Universidad Tecnológica Equinoccial, Salinas, Ecuador

    Jeyco Macías

  3. Universidad de Almería, Almería, Spain

    Néstor Montalván & René Garzozi

  4. Facultad de Ciencias Administrativas, Carrera de Empresas y Negocios, Universidad Tecnológica Equinoccial, Salinas, Ecuador

    René Garzozi

Authors
  1. Homero Rodríguez
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  2. Jeyco Macías
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  3. Néstor Montalván
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  4. René Garzozi
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Corresponding author

Correspondence to Homero Rodríguez .

Editor information

Editors and Affiliations

  1. DEI/FCT, Universidade de Coimbra, Coimbra, Portugal

    Álvaro Rocha

  2. Systems Department, Universidad Estatal Península de Santa Elena, La Libertad, Ecuador

    Teresa Guarda

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Rodríguez, H., Macías, J., Montalván, N., Garzozi, R. (2018). Influence of Social Networks from Cellphones to Choose Restaurants, Salinas – 2016. In: Rocha, Á., Guarda, T. (eds) Proceedings of the International Conference on Information Technology & Systems (ICITS 2018). ICITS 2018. Advances in Intelligent Systems and Computing, vol 721. Springer, Cham. https://doi.org/10.1007/978-3-319-73450-7_94

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  • DOI: https://doi.org/10.1007/978-3-319-73450-7_94

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-73449-1

  • Online ISBN: 978-3-319-73450-7

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