Skip to main content

A Case for Graphic Design Thinking

  • Chapter
  • First Online:

Part of the book series: Design Research Foundations ((DERF))

Abstract

This chapter draws on a range of historical, philosophical and contemporary design references to argue for a broad view of graphic design thinking as a distinct approach to problem-solving. The history of epistemology is linked to the history of modes of communication, and this in turn is intimately tied to the development of textual organization, typographic and diagrammatic representation. Modes of thought and the way we acquire and share knowledge are shown to exist in symbiosis with technological development. In order to help define this mode of thinking, we consider the distinctions and similarities between forms of academic research in the humanities, the sciences, and in design. We also present seven characteristics pertaining to graphic design thinking in particular, making reference to the history and theory of graphic communication as well as to standards of professional practice. The final outcome of this mode of thinking implies action; it is inherently synthetic, generative and future-conscious. Defining and making explicit these seven characteristics puts into sharp relief the potential for graphic design thinking to be a tool of practical and ethical engagement with the world.

This is a preview of subscription content, log in via an institution.

Buying options

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   149.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   199.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD   199.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

References

  • Bajetta, C. M. (2000). Some notes on printing & publishing in renaissance venice. New York: Typophiles.

    Google Scholar 

  • Baxandall, M. (1985). Patterns of intention: On the historical explanation of pictures. New Haven: Yale University Press.

    Google Scholar 

  • Beltrán, E. (2012). The world explained: A microhistorical encyclopaedia. Amsterdam: Roma Publications.

    Google Scholar 

  • Bonnet-Bidaud, J.-M., Praderie, F., & Whitfield, S. (2009). The Dunhaung Chinese sky: A comprehensive study of the oldest known star atlas. http://idp.bl.uk/education/astronomy_researchers/index.a4d. Accessed 14 Aug 2015.

    Google Scholar 

  • Bonsiepe, G. (1968). A method of quantifying order in typographic design. Ulm, 21, 24–31.

    Google Scholar 

  • Bonsiepe, G. (1999). Interface: An approach to design. Maastricht: Jan van Eyck Akademie.

    Google Scholar 

  • Cross, N. (2006). Designerly ways of knowing. London: Springer.

    Google Scholar 

  • Drucker, J. (2004). Speculative computing: Aesthetic provocations in humanities computing. In S. Schreibman, R. Siemens, & J. Unsworth (Eds.), A companion to digital humanities. Oxford: Blackwell.

    Google Scholar 

  • Eisenstein, E. (1979). The printing press as an agent of change: Communications and cultural transformations in early modern Europe. Cambridge: Cambridge University Press.

    Google Scholar 

  • Foucault, M. (1996). Interview with Michel Foucault. In S. Lotringer (Ed.), Foucault live: (interviews) (pp. 1961–1984). New York: Semiotext(e).

    Google Scholar 

  • Gillieson, K. (2008) A framework for graphic description in book design. PhD thesis. Department of Typography & Graphic Communication, University of Reading, UK.

    Google Scholar 

  • Gombrich, E. (1962). Art and illusion: A study in the psychology of pictorial representation. New York: Pantheon Books.

    Google Scholar 

  • Goody, J. (1977). The domestication of the savage mind. Cambridge: Cambridge University Press.

    Google Scholar 

  • Gretzinger, K. (2012). In a manner of reading design. Berlin: Sternberg Press.

    Google Scholar 

  • Habermas, J. (1989). Technology and science as “ideology”. In S. Seidman (Ed.), Jürgen Habermas on society and politics: A reader. Boston: Beacon Press.

    Google Scholar 

  • Intelligence [Def. 1, 2]. (n.a.) (n.d.). Merriam-Webster Online. http://www.merriam-webster.com/dictionary/intelligence. Accessed 25 Nov 2015.

  • Intelligence [Def. 1]. (n.a.) (n.d.). Oxford Dictionaries. http://www.oxforddictionaries.com/definition/english/intelligence. Accessed 25 Nov 2015

  • Kolko, J. (2010). Abductive thinking and sensemaking: The drivers of design synthesis. Design Issues, 26(1), 15–28.

    Article  Google Scholar 

  • Kress, G., & Leeuwen, T. (1996). Reading images: The grammar of visual design. London: Routledge.

    Google Scholar 

  • Kristeva, J. (1986). In T. Moi (Ed.), The Kristeva reader. Oxford: Basil Blackwell.

    Google Scholar 

  • Lindinger, H. (1990). Ulm design: The morality of objects. Cambridge, MA: MIT Press.

    Google Scholar 

  • McCloud, S. (1993). Understanding comics: The invisible art. New York: Harper Collins.

    Google Scholar 

  • Miller, D. (Ed.). (1985). Popper selections. Princeton: Princeton University Press.

    Google Scholar 

  • Olson, D. (1994). The world on paper: The conceptual and cognitive implications of writing and reading. Cambridge, MA: Cambridge University Press.

    Google Scholar 

  • Ong, W. (1982). Orality and literacy: The technologizing of the word. London: Methuen.

    Book  Google Scholar 

  • Ong, W. (1983). Ramus, method, and the decay of dialogue: From the art of discourse to the art of reason. Cambridge, MA: Harvard University Press.

    Google Scholar 

  • Peirce, C. (1991). On the nature of signs. In J. Hoopes (Ed.), Peirce on signs: Writings on semiotic (pp. 141–143). Chapel Hill: University of North Carolina Press.

    Google Scholar 

  • Richards, C. (1984). Diagrammatics. London: School of Graphic Arts, Department of Graphic Design, Royal College of Art.

    Google Scholar 

  • Richards, C. (1998). Getting the picture: Diagram design and the information revolution. Information Design Journal, 9, 87–110.

    Article  Google Scholar 

  • Rittel, H., & Webber, M. (1972). Dilemmas in a general theory of planning. Berkeley: University of California Press.

    Google Scholar 

  • Smith, F. (2004). Understanding reading: A psycholinguistic analysis of reading and learning to read. London: Routledge.

    Google Scholar 

  • Taylor, C. (1991). The malaise of modernity. Concord: House of Anansi Press.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Katherine Gillieson .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2018 Springer International Publishing AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Gillieson, K., Garneau, S. (2018). A Case for Graphic Design Thinking. In: Vermaas, P., Vial, S. (eds) Advancements in the Philosophy of Design. Design Research Foundations. Springer, Cham. https://doi.org/10.1007/978-3-319-73302-9_7

Download citation

Publish with us

Policies and ethics