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Current and Emerging mHealth Technologies pp 37–53Cite as

Exploring Intention on Continuous Use of Mobile Health Applications Designed by Persuasive Technology: “Adimsayar” Case Study

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Abstract

Mobile applications for healthcare exist in large numbers today, but most users do not continue to use them after a short period of initial usage, and much remains unknown in regard to user habits. This study focused on the influential factors on motivation of behavior and intention of users toward continuous usage of health applications after downloading them. The study was planned in three sections. In the first stage, the user demographics; in the second, the application usage; and in the last stage, the factors that influence the intention of users on using the application were collected and analyzed. A hybrid model based on Ajzen’s theory of planned behavior and Fogg’s captology was proposed as the research model of this study. The findings revealed that as the users have more trust in the health application to promote their healthy behavior (behavioral attitude), they will have control over the application (perceived behavioral control) and higher tendency to continue using the applications, and the applications have more persuasive features (captology). Additionally, as the part of the hybrid model, trust dimension has been used as a moderator, since this variable had a significant role over the individuals’ intentions toward continuing to use the application. To be used in this study, Adımsayar application was introduced, which was designed to encourage healthy behavior.

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Authors and Affiliations

  1. Istanbul Bilgi University, Istanbul, Turkey

    Seray Öney Doğanyiğit

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  1. Seray Öney Doğanyiğit
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Correspondence to Seray Öney Doğanyiğit .

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Editors and Affiliations

  1. The Research Institute, Nationwide Children’s Hospital, Columbus, Ohio, USA

    Emre Sezgin

  2. Department of Computer Education and Instructional Technology, Middle East Technical University, Cankaya, Ankara, Turkey

    Soner Yildirim

  3. School of Informatics, Middle East Technical University, Cankaya, Ankara, Turkey

    Sevgi Özkan-Yildirim

  4. Faculty of Education, Department of Computer Education and Instructional Technology, Kocaeli University, Kocaeli, Turkey

    Evren Sumuer

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Doğanyiğit, S.Ö. (2018). Exploring Intention on Continuous Use of Mobile Health Applications Designed by Persuasive Technology: “Adimsayar” Case Study. In: Sezgin, E., Yildirim, S., Özkan-Yildirim, S., Sumuer, E. (eds) Current and Emerging mHealth Technologies. Springer, Cham. https://doi.org/10.1007/978-3-319-73135-3_4

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  • DOI: https://doi.org/10.1007/978-3-319-73135-3_4

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-73134-6

  • Online ISBN: 978-3-319-73135-3

  • eBook Packages: MedicineMedicine (R0)

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