Abstract
This chapter argues that Newt Gingrich has been a transformative figure in American politics. From 1979 to 1995, Gingrich’s rise to Speaker of the House brought a new rhetorical style to American politics. He helped define a new form of Republican rhetoric to emphasise the ideological distinctions between his own party and the Democrats. To do this, Gingrich encouraged his fellow Republicans to highlight policy differences between the parties and to characterise Congressional Democrats as fundamentally corrupt after decades in the majority power. Such was his ambition that he sought to portray the Republicans as the sole arbiters of honest politics in the United States.
This chapter explains the role of rhetoric in Gingrich’s rise to power, his fall, and his strong campaign for president in 2012. It uncovers which styles and methods of communication he used to reaffirm Republican politics, particularly in an era of ideological uncertainty following apparent domination of Democratic Party politics.
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- 1.
As Sides and Vavreck (2013) explain, the 2012 Republican primary polls were highly volatile. While Governor Mitt Romney maintained a stable 15–30 per cent in these polls, four other candidates rose to the top of the primary polls as the anti-Romney candidate in rapid succession: Rick Perry, Herman Cain, Gingrich, and then Rick Santorum.
- 2.
Gingrich should have recognised the underlying problem with his rhetoric. ‘Cut’ is a short, sharp, shock of a power word, a single syllable accessible to all. ‘Reduction in the rate of growth’ is eight syllables of Newspeak and sounds like a politician’s euphemism. This case is a prime example of what we may call Occam’s Law of Political Rhetoric: when there are multiple competing terms for the same object or action, the term or phrase with fewer syllables will win out.
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Koger, G. (2018). The Oratory of Newt Gingrich. In: Crines, A., Hatzisavvidou, S. (eds) Republican Orators from Eisenhower to Trump. Rhetoric, Politics and Society. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-68545-8_9
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DOI: https://doi.org/10.1007/978-3-319-68545-8_9
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