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A Coffeehouse Neo-Tribe in the Making: Exploring a Fluid Cultural Public Space in Post-Reform Chinese Urbanism

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Abstract

Since the implementation of the Opening and Reform Policy, Chinese urbanism has witnessed the rise of a consumer society. As mindful and reflective social agents, consumers are engaged in the refashioning of collective values and identities through activities and practices of consumption. This chapter examines the zeal of young, wealthy and educated urbanites in the post-reform urban China for the coffeehouse, which is a locus of meeting between globalized meanings and locally mediated practices. Above all, the chapter asks whether coffeehouses, as lived habitus constituted by situated rituals, customs, codes and cultural meanings, contribute to the formation of collective values and identities that potentially lead us to identify coffeehouse consumers as a neo-tribe.

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Acknowledgment

The authors would like to thank the National Science Foundation of China (Grant No: 41401139) for sponsoring the research.

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Lv, Z., Qian, J. (2018). A Coffeehouse Neo-Tribe in the Making: Exploring a Fluid Cultural Public Space in Post-Reform Chinese Urbanism. In: Hardy, A., Bennett, A., Robards, B. (eds) Neo-Tribes. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-68207-5_4

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