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Obstacles and Challenges in the Use of Gamification for Virtual Idea Communities

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Gamification

Part of the book series: Progress in IS ((PROIS))

Abstract

Virtual idea communities (VIC) are a relatively new phenomenon in business. These communities, in which distributed groups of individual customers focus on voluntarily sharing and elaborating innovation ideas, are used by firms to integrate customers into the ideation for new product development rooted in Chesbrough’s (2003) open innovation paradigm. Developers and decision makers realised especially within the last decade that games or game-like appeals could serve as appropriate gamifications to attract people to participate in VICs. Therefore, gamification gained momentum and has been widely implemented into VICs. The use of gamification does, however, not lead to the intended positive outcomes per se. Because of that, obstacles and challenges in the use of gamification have to be considered, but these have often been neglected in practice. Therefore, the goal of this chapter is to address this topic and to describe major obstacles and challenges in the use of gamification in VICs.

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Author information

Authors and Affiliations

  1. University of Lübeck, Lübeck, Germany

    Christian Scheiner

  2. University of St. Gallen, St. Gallen, Switzerland

    Philipp Haas, Ivo Blohm & Jan Marco Leimeister

  3. University of Kassel, Kassel, Germany

    Ulrich Bretschneider & Jan Marco Leimeister

Authors
  1. Christian Scheiner
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  2. Philipp Haas
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  3. Ulrich Bretschneider
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  4. Ivo Blohm
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  5. Jan Marco Leimeister
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Corresponding author

Correspondence to Ulrich Bretschneider .

Editor information

Editors and Affiliations

  1. Computer Science & Applied Cognitive Science, University Duisburg-Essen, Duisburg, Germany

    Stefan Stieglitz

  2. Jacobs University Bremen, Bremen, Germany

    Christoph Lattemann

  3. Informations Management, Technische Universität Braunschweig , Braunschweig, Niedersachsen, Germany

    Susanne Robra-Bissantz

  4. Information and Communication Management, Technical University of Berlin , Berlin, Germany

    Rüdiger Zarnekow

  5. innoscale AG , Berlin, Germany

    Tobias Brockmann

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Scheiner, C., Haas, P., Bretschneider, U., Blohm, I., Leimeister, J.M. (2017). Obstacles and Challenges in the Use of Gamification for Virtual Idea Communities. In: Stieglitz, S., Lattemann, C., Robra-Bissantz, S., Zarnekow, R., Brockmann, T. (eds) Gamification. Progress in IS. Springer, Cham. https://doi.org/10.1007/978-3-319-45557-0_5

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