Abstract
This research explores the market potential, with specific reference to Less developed Countries(LDCs) in general and Kingdom Of Saudi Arabian (KSA) Market potential in particular.
Chapter PDF
Similar content being viewed by others
Keywords
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2015 Academy of Marketing Science
About this paper
Cite this paper
Al-Hammad, A.A. (2015). Analysis of Market Potential with Special References to LDCs and Saudi Arabian Market.. In: Sidin, S., Manrai, A. (eds) Proceedings of the 1997 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17320-7_144
Download citation
DOI: https://doi.org/10.1007/978-3-319-17320-7_144
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17319-1
Online ISBN: 978-3-319-17320-7
eBook Packages: Business and EconomicsBusiness and Management (R0)