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A Network-Based Model for Predicting Hashtag Breakouts in Twitter

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Social Computing, Behavioral-Cultural Modeling, and Prediction (SBP 2015)

Abstract

Online information propagates differently on the web, some of which can be viral. In this paper, first we introduce a simple standard deviation sigma levels based Tweet volume breakout definition, then we proceed to determine patterns of re-tweet network measures to predict whether a hashtag volume will breakout or not. We also developed a visualization tool to help trace the evolution of hashtag volumes, their underlying networks and both local and global network measures. We trained a random forest tree classifier to identify effective network measures for predicting hashtag volume breakouts. Our experiments showed that “local” network features, based on a fixed-sized sliding window, have an overall predictive accuracy of 76 %, where as, when we incorporate “global” features that utilize all interactions up to the current period, then the overall predictive accuracy of a sliding window based breakout predictor jumps to 83 %.

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Correspondence to Hasan Davulcu .

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Alzahrani, S., Alashri, S., Koppela, A.R., Davulcu, H., Toroslu, I. (2015). A Network-Based Model for Predicting Hashtag Breakouts in Twitter . In: Agarwal, N., Xu, K., Osgood, N. (eds) Social Computing, Behavioral-Cultural Modeling, and Prediction. SBP 2015. Lecture Notes in Computer Science(), vol 9021. Springer, Cham. https://doi.org/10.1007/978-3-319-16268-3_1

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  • DOI: https://doi.org/10.1007/978-3-319-16268-3_1

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-16267-6

  • Online ISBN: 978-3-319-16268-3

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