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How to Explore Consumers’ Privacy Choices with Behavioral Economics

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Privacy in a Digital, Networked World

Part of the book series: Computer Communications and Networks ((CCN))

Abstract

This chapter aims to equip researchers, practitioners, and policymakers with the tools and the evidence to understand consumers’ privacy behaviors. It explains why experiments are needed and how to design and deploy them.

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Acknowldgements

Kat Krol (University College London) provided helpful comments on earlier versions of the chapter.

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Authors and Affiliations

  1. Microsoft Research, Cambridge, UK

    Sören Preibusch

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  1. Sören Preibusch
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Correspondence to Sören Preibusch .

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Editors and Affiliations

  1. University of Kentucky, Lexington, Kentucky, USA

    Sherali Zeadally

  2. Zayed University, Dubai, United Arab Emirates

    Mohamad Badra

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Preibusch, S. (2015). How to Explore Consumers’ Privacy Choices with Behavioral Economics. In: Zeadally, S., Badra, M. (eds) Privacy in a Digital, Networked World. Computer Communications and Networks. Springer, Cham. https://doi.org/10.1007/978-3-319-08470-1_14

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  • DOI: https://doi.org/10.1007/978-3-319-08470-1_14

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-08469-5

  • Online ISBN: 978-3-319-08470-1

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