Abstract
The popularity of mobile devices, such as smart phones and tablets, provides both new opportunities and challenges for companies. Mobile devices allow companies to reach users anywhere, anytime; however, these devices present the challenge of designing websites that can adapt to smaller screen sizes. Because competition is shifting more and more toward user experience, creating a positive mobile experience is becoming increasingly important in maintaining a competitive edge in the market place. To address this issue, we measured the user experience of an actual e-commerce website before and after it was optimized for mobile devices and used Google Analytics to follow user behavior. The results suggested that optimized websites are likely to have a major positive impact on the ROI for a company.
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Djamasbi, S., McAuliffe, D., Gomez, W., Kardzhaliyski, G., Liu, W., Oglesby, F. (2014). Designing for Success: Creating Business Value with Mobile User Experience (UX). In: Nah, F.FH. (eds) HCI in Business. HCIB 2014. Lecture Notes in Computer Science, vol 8527. Springer, Cham. https://doi.org/10.1007/978-3-319-07293-7_29
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DOI: https://doi.org/10.1007/978-3-319-07293-7_29
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-07292-0
Online ISBN: 978-3-319-07293-7
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