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Advancing Entrepreneurship Education in Universities pp 123–154Cite as

Palgrave Macmillan

The Entrepreneurship Education Stakeholder Within Universities

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Abstract

Recognising, analysing, and engaging with the organisational stakeholder has been a long-standing consideration and concern for business owners, and now universities, globally. Appreciating stakeholder theory, and analysis, informs entrepreneurial activities and can lead to heightened levels of economic success. In this chapter, Crammond contextualises contemporary stakeholder theory within the educational environment, focusing on the progression of entrepreneurship education practice. The key individuals within education—educators, support staff, and students—all determine the fortunes of educational journeys and potential, enterprising activity. These stakeholders embody particular roles and responsibilities centred on enterprise, which influence and impact upon behaviours, attitudes, and ultimately entrepreneurial intentions. This chapter discusses and conceptually documents the many personalities or archetypes within higher education, and how they shape the modern university.

The people we meet can influence, but society should inspire.

Robert James Crammond

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  1. School of Business and Enterprise, University of the West of Scotland, South Lanarkshire, UK

    Robert James Crammond

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Crammond, R.J. (2020). The Entrepreneurship Education Stakeholder Within Universities. In: Advancing Entrepreneurship Education in Universities. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-35191-5_5

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