Abstract
This chapter focuses on the countless deterrents and stimuli for the innovative development of companies.
Starting from the difficulties related to the technical and organizational environment and to the development of internal research activities that companies must face up because of their size, the study progressively proceeds with the analysis of the timing related to the development and market introduction of innovative products. This principle—already dealt with by important economists—is here taken up and adapted to new analytical contexts, thus pursuing a new perspective aimed at contemplating the theme in an interdisciplinary key. At the same time, the categories of innovation behavior, the adoption curve and subsequent theories, the prospect theory but above all the role of risk in its various phases are analyzed here.
The main function of these considerations is to demonstrate how the company’s inability to overcome fear and to bear the risk of investing in innovation in the long term can prove to be very counterproductive.
Therefore, this chapter shows how essential it is to focus the strategy on the different levers introduced in Chap. 1 thanks to the support of systemic intelligence and which will be better explained in the following chapters.
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Notes
- 1.
G. Tarde’s theory, expressed in the famous S-curve graph, showed that the diffusion of new technologies followed the phases of “Innovation,” “Growth,” and “Maturity.” On the basis of these assumptions, the various doctrines of the product life cycle and business development were subsequently shaped.
- 2.
The value of the investment consists in the forecast of the obtainable gains compared with the benefits resulting from the traditional use of the same resources.
- 3.
With reference to the spread of capitalism, Rosenberg focuses on the speculative practice of investors.
- 4.
Therefore, this subject owned the production and distribution facilities.
- 5.
For which, according to IDC estimates, a total of $4.5 trillion has been invested.
- 6.
Each fund has its own limit in terms of size.
- 7.
Growth investment.
- 8.
The rivalry between the two giants is observable in the symmetry of the services offered: Google Search vs Bing, Google Maps vs Windows Live Local, Gmail vs Hotmail.
- 9.
As reported initially, Bezos began selling books.
- 10.
Chinese search engine.
- 11.
A Chinese company that currently holds a monopoly on taxi bookings in China.
- 12.
Italian Antitrust Authority.
- 13.
Hostility due to implicit difficulties in the process of entering new markets (see the losses suffered by the Uber in China) and related to regulatory aspects (see the case of the Italian Competition Authority).
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Rangone, A. (2020). Stimuli and Deterrents for the Innovative Development of Enterprises. In: Managing Corporate Innovation. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-030-31768-3_6
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