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Online Corporate Diversity at Johnson & Johnson

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Corporate Diversity Communication Strategy

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Abstract

This chapter presents the results of several qualitative and quantitative analyses conducted on Johnson & Johnson’s online community. The results revealed the fact that the company has built a strong reputation that it uses as a framework for its diversity programs and communication. In addition, Johnson & Johnson employs dialogic communication to a greater extent than the companies analyzed in this book.

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Authors and Affiliations

  1. Emerson College, Boston, MA, USA

    Roxana D. Maiorescu-Murphy

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  1. Roxana D. Maiorescu-Murphy
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Correspondence to Roxana D. Maiorescu-Murphy .

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Maiorescu-Murphy, R.D. (2020). Online Corporate Diversity at Johnson & Johnson. In: Corporate Diversity Communication Strategy. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-29944-6_10

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