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Cognitive Determinants of Entrepreneurial Leadership

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Abstract

This chapter discusses cognitive determinants of entrepreneurial leadership in reference to epistemological evolution of qualitative research. Qualitative information analysis has been carried out using in-depth interviews and analyzing their content. The content analysis leads to validating predetermined research propositions, which reveals that employee openness and organizational flexibility are the key contributors in improving the performance of start-up enterprises (SUEs) in competitive marketplace. The analysis of qualitative information suggests that employee commitment, implementing innovative utilitarian ideas, and effective team culture helps start-up enterprises improve market competitiveness and organizational performance of SUEs. Co-created innovations have the possibility of aggressive expansion with the scope of grabbing high market share in potential markets rather than being confined to niche market with unbranded innovations. This chapter reveals that collective decision-making is a better approach as compared to a leader-driven, top-down decision-making practice.

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Correspondence to Ananya Rajagopal .

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Rajagopal, A. (2020). Cognitive Determinants of Entrepreneurial Leadership. In: Managing Startup Enterprises in Emerging Markets. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-28155-7_4

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