Skip to main content

Toward a Deep Science of Affect and Motivation

  • Chapter
  • First Online:

Part of the book series: Nebraska Symposium on Motivation ((NSM,volume 66))

Abstract

We propose a “deep science” approach that can link neural, affective, and motivational levels of analysis. Recent neuroimaging research has linked neural activity to anticipatory affective experience (i.e., in the Nucleus Accumbens or NAcc to positive arousal and in the Anterior Insula or AIns to general or negative arousal). Activity in circuits implicated in anticipatory affect further predicts motivated behavior in diverse scenarios (with NAcc activity predicting approach and AIns activity predicting avoidance). More extended links can now be forged from lower levels of analysis related to neurochemistry (e.g., release of dopamine and norepinephrine in target regions), as well as to higher levels of analysis related to aggregate choice (e.g., increases versus decreases in market demand). Innovation of new methods with matching resolution has enabled the linkage of previously disparate levels of analysis, which may most rapidly yield applications capable of improving health and welfare.

This is a preview of subscription content, log in via an institution.

Buying options

Chapter
USD   29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD   119.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD   159.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD   159.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Learn about institutional subscriptions

References

Download references

Acknowledgments

We thank Ingrid Haas, Yuan Chang Leong, Maital Neta, and Jeanne Tsai for feedback on earlier drafts. During manuscript preparation, the author was supported by a Wu Tsai Stanford Neurosciences Institute Grant to the NeuroChoice Initiative.

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Brian Knutson .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2019 Springer Nature Switzerland AG

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Knutson, B., Srirangarajan, T. (2019). Toward a Deep Science of Affect and Motivation. In: Neta, M., Haas, I.J. (eds) Emotion in the Mind and Body. Nebraska Symposium on Motivation, vol 66. Springer, Cham. https://doi.org/10.1007/978-3-030-27473-3_7

Download citation

Publish with us

Policies and ethics