Abstract
Are you starting a new project with Japan? Do you encounter difficulties in building relationships with your French partners? Or, are you about to be expatriated to China? Has your Russian contact gone sour for unknown reasons? Is your project in Germany straining your nerves? Or, are you planning a business trip or a holiday in Nigeria, in India? In this chapter, we will attempt to give you answers by transposing the findings from the previous chapter “ Access to other cultures ” in relation to individual countries. You will discover the uniqueness and richness of the cultural heritage of the African Continent, the Arabic and Islamic world, Austria, Belgium, Canada, Central Europe, China and the Chinese cultural circle, France, Germany, India Italy, Japan, Russia, Switzerland, Spain and other cultures speaking the Spanish language, the United Kingdom and last but not least the USA. You will get answers on how to prepare and approach women and men from other worlds, avoid or preempt conflicts, solve them after they have happened, all this illustrated by many case histories.
In this part of the manual, we—as authors—have primarily focused on the countries known to us from or business activities, project work and teaching whilst authors from other countries joined us to describe their cultures for a completer pictures of our today’s world. For all those countries not covered by our manual, we believe that countries presented here will become examples and will serve the reader as a guide to develop his own approach to a culture of his own interest. (Note: If you bought this chapter, we strongly recommend to add Chap. 3, as it contains basic information to understand other cultures.)
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Notes
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Mike Ferrier is also the author of “Understanding the United Kingdom”.
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Mochtarova Monika.
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Friedrich II. or Friedrich the Great (* January 24, 1712 in Berlin; † August 17, 1786 in Potsdam).
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The third century BCE under the Maurya Emperor Ashoka was one instance, but the furthermost southern tip of India did not belong to his empire.
- 43.
A few small pockets remained in French and Portuguese hands, in Pondicherry (Puduchery) and Goa respectively.
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https://www.statista.com/statistics/271335/literacy-rate-in-india/. Last viewed June 29, 2019.
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The consumption of alcohol is not always regarded favorably in India, but there is a strong belief in serving food and drink to suit guest preferences. It is generally assumed that the “Westerner” is accustomed to consuming alcohol.
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This does not apply to the South Indian languages such as Tamil or Kannada.
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see Barzini (1996).
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see Barzini (1996).
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- 80.
A personal note from the author: When I started in international advertising in 1967 Mike Ferrier became my first boss and thereafter mentor, coach and friend. I owe my international career to him and therefore also this book. Peter M Haller.
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Translation: How’s your wife?
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The books listed in Bibliography, both in English and German, are sources of information on general cultural issues, specific countries, and tips for savoir-faire and the codes of conduct in social behavior in some cultures.
Bibliography
General Intercultural Literature
Axtell, R. E. (2007). Essential do’s and taboos: The complete guide to international business and leisure travel. Hoboken: Wiley.
Cavalli-Sforza, L. L. (2001). Genes, people and languages. London: Penguin Books.
Fisher, R., & Ury, W. (2012). Getting to yes: Negotiating an agreement without giving in. London: Random House.
Hofstede, G., & Hofstede, G. J. (2010). Cultures and organizations—Software of the mind: Intercultural cooperation and its importance for survival (3rd rev. ed.). London: McGraw-Hill Education.
Hofstede, G., Hofstede, G. J., & Minkov, M. (2010). Cultures and organizations: Software of the mind. New York: McGraw-Hill.
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Urech, E. (2004). Speaking globally: Effective presentations across international and cultural boundaries (completely rev. ed.). Rollinsford: Book Network International.
Africa, Middle East and Arab Countries
Foster, D. (2002). The global etiquette guide to Africa and the Middle East: Everything you need to know for business and travel success. New York: Wiley Global Etiquette Guides.
Gorges, M. (2008). Geschäftserfolg im Iran (1. Aufl.). Zürich: Orell Füssli.
Hackensberger, A. (2008). Lexikon der Islamirrtümer (1. Aufl.). Frankfurt a.M.
Hecht-Minshawi, B. (2008). Business Know-how Golfstaaten: So wird Ihre Geschäftsreise zum Erfolg Kindle Edition (1. Aufl.). REDLINE Verlag.
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Richmond, Y., & Gestrin, P. (2010). Into Africa: A guide to Sub-Saharan culture and diversity (2nd ed.). Yale Richmond.
Brazil
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Canada
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China
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Finland
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France
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PS: There are quite a few books entitled “Living in France”. Make you pick!
Germany
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Great Britain
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India
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Israel
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Italy
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Japan
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Korea
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Latin America and Mexico
Condon, J. C. (1997). Good neighbours – Communicating with Mexicans (2nd ed.). Yarmouth: Intercultural Press.
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Central Europe
Mochtarova, M. (2003). Erfolgreiche Geschäfte im östlichen Mitteleuropa. Hamburg: Springer.
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Netherlands
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Russia
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Sweden
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Spain
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Switzerland
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South East Asia
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USA
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Haller, P.M., Naegele, U., Berger, S. (2019). Cultures of Our World. In: Bridging Cultural Barriers. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-030-17130-8_4
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