Abstract
This chapter presents a methodological approach that combines computer-assisted webcrawling for Internet data collection with comparative quantitative content analyses and link analyses based on a classification of links that aims to capture the varying potential for their commercialization. This combination was specifically devised for a regulatory compliance assessment and used for controlling the compliance of the Swiss public service broadcaster (SRG) with legal rules that constrict the provision of certain online content and linking practices.
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Further Reading
Just, N., Latzer, M., & Saurwein, F. (2012a). Public service broadcasting put to test: Ex post control of online services. International Journal of Media & Cultural Politics, 8(1), 51–65.
Just, N., Latzer, M., & Saurwein, F. (2012b). Regulating and monitoring online activities of public service broadcasters: The case of Switzerland. In N. Just & M. Puppis (Eds.), Trends in communication policy research: New theories, methods and subjects (pp. 277–297). Bristol, UK: Intellect.
Latzer, M., Braendle, A., Just, N., & Saurwein, F. (2010). Public-Service broadcasting online: Assessing compliance with regulatory requirements. International Telecommunications Policy Review, 17(2), 1–25.
Various research reports: “SRG Online Observation. The legal conformity of websites and electronic links” and “ConformityMonitor. Quarterly Analyses of SRG Online Content”. Downloadable from: http://www.mediachange.ch.
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Just, N. (2019). Texts as Data IV: Web Crawling, Content and Link Analyses. In: Van den Bulck, H., Puppis, M., Donders, K., Van Audenhove, L. (eds) The Palgrave Handbook of Methods for Media Policy Research. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-16065-4_17
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DOI: https://doi.org/10.1007/978-3-030-16065-4_17
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