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Dual World Network Model Based Social Information Competitive Dissemination

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Part of the book series: Lecture Notes in Computer Science ((LNTCS,volume 11204))

Abstract

The study of the competitive dissemination of various social information is of great significance to product marketing, political competition, and public opinion. Based on the existing small-world network model, this paper establishes a dual world network model that combines geographical factors to describe the information dissemination in society from two aspects of human relations and geographical relations. In addition, in order to describe the competitive relationship of a variety of opinions, the Opinion Acceptance Rules (OAR) were designed and simulated in the MATLAB environment. Therefore, this paper proves a lot of communication phenomena such as information explosion, information balance, and information island.

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Correspondence to Xu-sheng Kang .

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Zang, Zl., Li, Jh., Xu, Ly., Kang, Xs. (2019). Dual World Network Model Based Social Information Competitive Dissemination. In: Li, S. (eds) Green, Pervasive, and Cloud Computing. GPC 2018. Lecture Notes in Computer Science(), vol 11204. Springer, Cham. https://doi.org/10.1007/978-3-030-15093-8_18

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  • DOI: https://doi.org/10.1007/978-3-030-15093-8_18

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-15092-1

  • Online ISBN: 978-3-030-15093-8

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