Abstract
The opportunities that digitization offers companies are unmistakable. One can almost speak of a digital gold rush. In fact, in many companies an actionist and uncoordinated image is evident in dealing with the possibilities of digitization: they approach the topic from a wide variety of directions and functions, but the individual efforts remain limited in their impact, as a comprehensive concept is lacking. The result is a digital patchwork carpet. Dealing with the creation of a dedicated digitization strategy can help to remedy this situation and catalyze the targeted exploitation of the potential that arises.
An adaption of this contribution has been originally printed as Kittelberger, D., Greiner, O. Riepel, P. (2017): Die digitale Strategie—der Wegweiser zur systematischen Digitalisierung des Unternehmens, in Kieninger, M., Digitalisierung der Unternehmenssteuerung, pp. 19–32, Schäffer-Poeschel, Stuttgart.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
- 2.
- 3.
- 4.
- 5.
- 6.
- 7.
- 8.
- 9.
- 10.
References
Die Bio Kiste mit krummen Gemüse und Obst (2018). https://etepetete-bio.de/. Accessed 15 Oct 2018
Digitalist Magazine (2018). http://www.digitalistmag.com/customer-experience/2017/03/15/digital-future-of-retail-04964810. Accessed 15 Oct 2018
Dollar Shave Club (2018). https://www.dollarshaveclub.com/. Accessed 15 Oct 2018
Fashion Retail Future (2018). http://fashionretailfuture.com/american-apparels-shopping-assistant/. Accessed 15 Oct 2018
Hornbach (2018). https://www.hornbach.de/cms/de/de/mein_hornbach/services/mietservice/mietservice.html
IBM (2018). https://www.ibm.com/blockchain/supply-chain/. Accessed 15 Oct 2018
Otto (2018). https://www.otto.de/unternehmen/de/newsroom/dossiers/dossier_vision.php. Accessed 15 Oct 2018
Power Retail (2018). https://www.powerretail.com.au/news/carrefour-digital-strategy/. Accessed 15 Oct 2018
Rewe (2018). https://rewe-digital.com/ueber-uns.html. Accessed 15 Oct 2018
Smart Insights (2018). https://www.smartinsights.com/ecommerce/ecommerce-strategy/top-ecommerce-trends-inform-2017-marketing-strategy/. Accessed 15 Oct 2018
T3n (2018). https://t3n.de/news/roboter-verkaeufer-media-markt-saturn-803296/. Accessed 15 Oct 2018
Zebra (2018). https://www.zebra.com/content/dam/zebra_new_ia/en-us/solutions-verticals/vertical-solutions/retail/brochures/retail-study-2017-en-global.pdf. Accessed 15 Oct 2018
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2019 Springer Nature Switzerland AG
About this chapter
Cite this chapter
Kittelberger, D., Allramseder, LS. (2019). The Digital Strategy: The Guide to Systematic Digitization of the Company. In: Buttkus, M., Eberenz, R. (eds) Performance Management in Retail and the Consumer Goods Industry. Springer, Cham. https://doi.org/10.1007/978-3-030-12730-5_8
Download citation
DOI: https://doi.org/10.1007/978-3-030-12730-5_8
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-12729-9
Online ISBN: 978-3-030-12730-5
eBook Packages: Business and ManagementBusiness and Management (R0)