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The Proceedings of the Third International Conference on Smart City Applications

SCA 2018: Innovations in Smart Cities Applications Edition 2 pp 132–143Cite as

Smart Companies: Digital Transformation as the New Engine for Reaching Sustainability

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Abstract

The concept of sustainability has increasingly gained traction in both business and academic worlds. Finding a balance between economy, society and environment requires implementing changes at the strategic level, particularly at the business model level. Moreover, and to survive to this digital revolution led by cutting-edge startups, companies have started to transform digitally their businesses by enhancing their digital capabilities. Since the two concepts need the implementation of radical changes regarding how the value is created and captured, analyzing how to incorporate sustainability while digitally transforming the business could be a promising road to explore. This paper is an attempt to discuss how to seize the opportunity of digital transformations in order to reach sustainability. It starts by defining the concepts of digital transformation and sustainability. After, it answers, using real world examples, how companies, during a digital transformation, could increase profitability and their social footprint while reducing their negative environmental externalities. The paper discusses after, a survey, in the Moroccan context, of the relationship between digital transformation and sustainability among 15 companies (from 40 companies contacted) from different sectors. It also explains the Moroccan actual context using a game theory approach.

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Author information

Authors and Affiliations

  1. ENSIAS, Mohammed V University, Rabat, Morocco

    Wail El Hilali & Abdellah El Manouar

Authors
  1. Wail El Hilali
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  2. Abdellah El Manouar
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Corresponding author

Correspondence to Wail El Hilali .

Editor information

Editors and Affiliations

  1. Association Méditerranéenne des Sciences et Technologies, Tangier, Morocco

    Mohamed Ben Ahmed

  2. Association Méditerranéenne des Sciences et Technologies, Tangier, Morocco

    Anouar Abdelhakim Boudhir

  3. Faculty of Sciences, Présidence UAE, Tétouan, Morocco

    Ali Younes

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El Hilali, W., El Manouar, A. (2019). Smart Companies: Digital Transformation as the New Engine for Reaching Sustainability. In: Ben Ahmed, M., Boudhir, A., Younes, A. (eds) Innovations in Smart Cities Applications Edition 2. SCA 2018. Lecture Notes in Intelligent Transportation and Infrastructure. Springer, Cham. https://doi.org/10.1007/978-3-030-11196-0_13

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