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How Communities Affect the Technology Acceptance Model in the Retail Sector

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ICT for a Better Life and a Better World

Part of the book series: Lecture Notes in Information Systems and Organisation ((LNISO,volume 30))

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Abstract

The technology acceptance model has greatly evolved since its first appearance in the literature around 30 years ago. One of the most important changes has been the increasing influence of social activities on the adoption of technology in everyday life. Technologies allow customer to create communities that can exert a strong influence in the process of technology acceptance, especially in retailing where the relations between companies and consumers are a fundamental part of the everyday activity. In our study, we have analyzed how groups of consumers create value during the shopping process and help one other to manage relations with technologies and overcome the perceived threats of the shopping and user experience.

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Author information

Authors and Affiliations

  1. NEOMA Business School, 1 rue du Maréchal Juin, 76630, Mont-Saint-Aignan, France

    Daniele Pederzoli

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  1. Daniele Pederzoli
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Correspondence to Daniele Pederzoli .

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Editors and Affiliations

  1. Department of Computer Science, Sultan Qaboos University, Muscat, Oman

    Youcef Baghdadi

  2. Business Department, Paris Nanterre University, Nanterre, France

    Antoine Harfouche

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Pederzoli, D. (2019). How Communities Affect the Technology Acceptance Model in the Retail Sector. In: Baghdadi, Y., Harfouche, A. (eds) ICT for a Better Life and a Better World. Lecture Notes in Information Systems and Organisation, vol 30. Springer, Cham. https://doi.org/10.1007/978-3-030-10737-6_26

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