Abstract
New information technologies enable big data collection, analysis, and forecasting. Based on big data, firms now have the capability to manipulate consumers, deliver personalized advertisements, and apply price discrimination policies. On the other hand, concerns about personal privacy and data security arise with big data. This chapter discusses concerns regarding the dark side of big data through observations of results for consumers led by firms sharing and using these data.
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Liu, Y., Greene, C. (2020). The Dark Side of Big Data: Personal Privacy, Data Security, and Price Discrimination. In: George, B., Paul, J. (eds) Digital Transformation in Business and Society. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-08277-2_9
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DOI: https://doi.org/10.1007/978-3-030-08277-2_9
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